SATURDAY UPDATE: Black Adam added a host of 19 markets on Friday and has now cumed $30.2M through its first three days at the international box office. Friday rocked $15.8M with the Dwayne Johnson-starrer ranking as the No. 1 U.S. film in all 76 markets in release. With these results, we are still eyeing the $70M range for the opening weekend overseas.
In new starts, Friday added the UK with $2M on 1,500 screens and ranking a clear No. 1 with 58% share of the Top 5 films. The results are +52% over Shazam!, 53% ahead of Jumanji: Welcome to the Jungle, 129% above Jungle Cruise and 291% ahead of Skyscraper. IMAX share was a very solid 9% of the total box office.
Also joining the fray, Spain debuted on Friday to $587K on 689 screens. Black Adam dominated the market with nearly 60% share of the Top 5; premium formats are performing very well capturing 4.6% of the total box office. Opening day results are tracking ahead of Jumanji 2 (+38%), Shazam! (+79%), Skyscraper (+187%) and Jungle Cruise (+231%).
Currently, the Top 5 markets through Friday are the UK ($2M), Mexico ($1.9M), Brazil ($1.8M), India ($1.7M) and Australia ($1.7M).
Anecdotally, we are hearing the family play is stronger than expected.
More to come on Sunday…
PREVIOUS, FRIDAY: Warner Bros/New Line/DC’s Black Adam began rolling out at the international box office on Wednesday, and through Thursday has rocked to $13.8M from 57 markets. Today adds the UK and Spain as overseas release continues.
Initial markets to go on Wednesday included France and Korea. In the former, the Dwayne Johnson-starrer has grossed $1M through its first two days. In Korea, the movie leads all play by a wide margin. It is following the typical cycle in the market of a top start on Wednesday, then a drop on Thursday, and a bounce on Friday and has a running cume of $1.3M through today (that total is not reflected in the two-day offshore cume above).
A notable start on Thursday was India with $1M which marks the second biggest ever debut for Warner Bros and the biggest also for DC. The Diwali holiday is ahead.
Elsewhere, Mexico’s $850K Thursday start was 9% above Johnson-starrer Jumanji: The Next Level and 63% over his 2018 actioner Skyscraper.
In Australia, the $750K Thursday opening was 80% higher than Skyscraper and 87% above Shazam!
While an overseas weekend doesn’t really get borne out until we get Friday numbers, we are expecting Black Adam to land close to our projected opening range; critics are down on it, but fans are faithful. As Anthony reported, the domestic previews were robust.
Audiences are hungering for new product, and, wherever it lands, let’s hope this is the kickstart for times ahead.
More to come throughout the weekend…
