CROMA

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• Croma encourages women to ‘Tech the First Step’ in new ad

  Croma releases its International Women's Day digital video commercial conceptualised and executed by SoCheers, independently-led creative digital agency.

  

• Musings over the Indian retail and shopper scenario

  Before the first wave of Covid-19 pandemic and the lockdowns which ensued, exclusive launches and highly discounted pricing made mobile phones and personal electronics categories popular on e-com. With the pandemic, e-com became the go-to channel for fulfilment of various shopping needs, from grocery to medicines and other essentials. However, modern retail, went into de-growth between 2020 and 2021

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• Croma brings out the memories behind electronic devices through new ad

  It highlights Croma’s primary brand promises: going above and beyond to assist customers.

  

• 63 per cent of consumers prefer to cover their laptops’ cameras: Report

  The report provides a ringside view of evolving consumer tastes and preferences of the year gone by. It showcases the fast-changing lifestyle shifts and highlights rapidly evolving tastes and preferences across the consumer spectrum. The annual findings by Croma are based on the purchase patterns throughout the year and close observations of post purchase usage trends with overwhelming co-operation from customers who shared their behavioural patterns.

  

• Tata Group consolidates ecommerce business under Tata Digital

  Tata Digital thus becomes the sole entity for all online shopping ventures of the Tatas, including Tata Neu, Big Basket and Croma, as per latest regulatory filings.

  

• India's Tata Group to open 100 exclusive Apple stores: Report

  Tata Group's Infiniti Retail, which runs the consumer electronics store chain Croma, will be an Apple-authorised reseller and set up stores at shopping malls, high-street and neighbourhood locations, the report said.

  

• Croma to be electronics sponsor of Jamshedpur FC team for ISL

  Croma will be an exclusive electronics sponsor for Jamshedpur FC team for the upcoming ISL season starting from October 7, 2022, to March 20, 2023, a club press release said on Sunday.

  

• Durga Puja 2022: When brands ride the tiger

  There is something magical in the air which rejuvenates the soul during Durga Puja. The celebrations have become more special since UNESCO has inscribed the festival as an Intangible Cultural Heritage of Humanity. This is a selection of advertisements by ETBrandEquity that celebrate the spirit of Durga Puja.

  

• Croma makes ‘festival of dreams’ come true in new ad

  The brand brings the campaign to life with its series of three digital films on how it fulfils garba dreams in different scenarios.

  

• Tata Cliq to be integrated with Tata Neu, exits electronics business

  Tata Cliq has exited the consumer electronics category, which formed 50-55% of its business, and its consumer electronics, smartphones and appliances division has been integrated with Croma, Tatas’ flagship consumer electronics retail chain, officials said.

  

• TCS engages Tata group companies to deploy metaverse solutions

  ​Tata group’s jewellery arm Tanishq recently launched its new collection in the metaverse where guests could try on bespoke pieces virtually. The company is also working on a solution to launch a museum metaverse for the Tamil Nadu government, said Ashok Maharaj, Head, TCS XR Lab...