Gaming Reviews, News, Tips and More.
We may earn a commission from links on this page

Masahiro Sakurai Isn't Thrilled With Being A Meme

The Smash Bros. creator doesn't like others using his likeness for their own purposes

We may earn a commission from links on this page.
Masahiro Sakurai is the creator of Smash Bros. and Kirby.
Masahiro Sakurai doesn’t seem thrilled with being misquoted, even for an online joke.
Screenshot: Harada’s Bar/YouTube

Game creator Masahiro Sakurai, the man behind Kirby and Smash Bros., might be an industry legend, but that doesn’t mean he’s happy with being meme fodder.

During the most recent Harada’s Bar episode (which you can watch at the bottom of this post), Tekken designer Katsuhiro Harada asked Sakurai his view on the “Never ask me for anything ever again” meme that features the veteran game creator’s face.

While Harada did once wear a “Don’t ask me for shit” t-shirt, spawning a meme of his own, Sakurai never actually said the more frequently used quote.

Advertisement

“Like internet memes, this phrase is often on your pictures,” Harada said, arguing the context of his shirt has been lost, and now the inaccurate quote is treated as something he said.

Masahiro Sakurai didn't actually say this meme quote.
Never meme me ever again.
Screenshot: Harada’s Bar/YouTube
Advertisement

“I feel like...,” Sakurai continued, “I want them to stop using my face or my icon to say what they want to say—even if it’s a joke.”

“You shouldn’t use other people’s power for your own principles,” he added.

On Sakurai’s Twitter profile it states that he doesn’t take questions. “If you make the bio sound really strong, I guess it could be interpreted like that,” Sakurai said.

Advertisement

Host Harada noted that his own likeness has often been used online as grist for the meme mill, but conceded that it could be his own doing, because he plays along. Sakurai, however, really didn’t seem thrilled with the idea of people putting words in his mouth, even as a gag.

In some ways, the the Sakurai meme is akin to the “Anime was a mistake” meme, which features a quote misattributed to Hayao Miyazaki that many now think is real. Over time, the jokey quality of meme quotes can be lost, and those words might become etched in stone as fact, which can be frustrating if it’s your face attached to something you’ve never said.

You can watch part one of the interview below:

Sakurai and Harada will continue their chat in a future episode.