Kid Rock is going viral for shooting up cases of Bud Light in a dramatic protest against the beer giant Anheuser-Busch after it teamed up with transgender influencer Dylan Mulvaney.
“Grandpa’s feeling a little frisky today,” the 52-year-old “American Bad Ass” singer said after stroking his chin and chuckling in a video posted late Monday, after calls to boycott all Bud beers.
“Let me say something to all of you and be as clear and concise as possible,” he said — picking up a semi-automatic rifle and shooting up several cases of the American beer on a table.
“F–k Bud Light, and f–k Anheuser-Busch,” the rocker snapped while flipping the bird at the camera, before ending his 35-second clip by telling viewers to “have a terrific day.”
Although Rock did not mention Mulvaney, viewers acknowledged it was a clear shot at the beer giant’s decision to enlist the divisive trans activist and TikToker in a campaign celebrating Mulvaney’s self-styled “365 days of womanhood.”
Rock’s tweet quickly went viral, getting more than 8 million views on Twitter — even though he has fewer than 1 million followers.
He also posted the clip to Instagram, where surfing legend Kelly Slater responded with: “Hahahaha. No words necessary.”
Followers flooded his comments with support, with one admirer posting: “Best video on Twitter right now.”
“Thank you for joining the boycott, Kid!” wrote author Nick Adams, who earlier posted a video outside Anheuser-Busch’s Texas facility about the company’s “Judas-level betrayal of the alpha-male community.”
“I don’t care how cold the Bud is, I don’t care how hot the Hooters server who is serving it is — a Bud beer … will never again pass my lips,” Adams declared, saying that “the boycott has begun.”
Others, however, ridiculed the wealthy rock star for overreacting — with many noting that he had to buy the cases to shoot them.
“You are supposed to drink beer not shoot it,” actor Damon Gonzalez told Rock.
“Relax dude. Why so angry? Why are y’all triggered by trans folks? Do you know trans people drink beer too? Are you aware irresponsible actions like this glorify gun violence? Find love in your heart for all.”
Amid the backlash, Anheuser-Busch stood by its celebration of Mulvaney, which involved personalized cans with the influencer’s face as well as a congratulatory message for a year of “womanhood.”
“Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics and passion points,” a spokesperson for the company told Fox News.
“From time to time, we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney.
“This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.”
