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Gen Z Has $360 Billion to Spend, Trick Is Getting Them to Buy
- Report shows they’re saving and investing instead of spending
- Winning over this thrifty generation is essential for brands
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If companies seem to be obsessed with Gen Z, it may be for good reason. The cohort has $360 billion in disposable income, more than double an estimate from three years ago.
An increasing number of Americans in their early 20s and teens are working full-time jobs or making money with side hustles, according to a report from research and advisory firm Gen Z Planet.