'F*** Bud Light': Kid Rock SHOOTS up cases of Bud Light after it chose trans activist Dylan Mulvaney as poster girl - as firm stands by her but says cans with her face on them are NOT for sale

  • Singer Kid Rock, 52, shot cans of the beer and screamed 'f**' Bud Light and their parent company in a video
  • It comes after trans influencer Dylan Mulvaney, 26, posted cans with her face on her social media 
  •  Conservatives were quick to slam the decision, with many saying that the beer maker was pushing 'gender propaganda'

Kid Rock has been left so furious with Bud Light's new choice of influencer that he took out several cases with an automatic gun.

The pro-Trump singer, wearing a MAGA hat, said he wanted to send a 'clear and concise' message after discovering trans content creator Dylan Mulvaney was working with the beer company.

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Mulvaney, 26, announced the partnership in a series of videos posted to social media at the weekend to coincide with the NCAA March Madness tournament.

She was even given a beer can with her face printed on it to celebrate her 365 days of being a woman – something which angered the singer.

The 52-year-old right-wing conservative posted the footage online and said after shooting the cans: 'F*** Bud Light, and f*** Anheuser-Busch. Have a terrific day.'

But some fans of Mulvaney said that they 'loved' the direction Bud Light was going to be more progressive. 

The singer said 'Grandpa is feeling a little frisky today' after discovering that trans content creator Dylan Mulvaney was working with the beer company

The singer said 'Grandpa is feeling a little frisky today' after discovering that trans content creator Dylan Mulvaney was working with the beer company

It sparked a further backlash from fans, who were already hitting out at the decision to make Mulvaney the face of the brand.

Several former customers filmed themselves pouring the beer away - down the sink and toilet – while others emptied their fridge of the product into bins.

But the company has stood behind the TikTok star, who has been accused of dressing in a childlike way,  with more than 10 million followers, with Anheuser-Bush saying the cans were a personal gift to her.

They added that she is one of the hundreds of influencers that the company partners with. 

In a statement, the spokesperson said: 'From time to time, we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney.

'This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.'

The decision to work with Mulvaney, who posted a video advertising the beer company's March Madness contest offering customers a chance to win $15,000, has caused a huge backlash.

Conservatives were quick to slam the decision, with many saying that the beer maker was pushing 'gender propaganda'.

The company has been hit with a barrage of complaints, with many customers filming themselves pouring the liquid away

The company has been hit with a barrage of complaints, with many customers filming themselves pouring the liquid away  

Dylan Mulvaney, a transgender influencer on social media, has been chosen as a brand ambassador for Bud Light - a decision which has now been slammed

Dylan Mulvaney, a transgender influencer on social media, has been chosen as a brand ambassador for Bud Light

In celebration of Mulvaney's first year of being openly transgender, Bud Light sent a can with her face printed upon it

In celebration of Mulvaney's first year of being openly transgender, Bud Light sent a can with her face printed upon it

Several former customers filmed themselves pouring the beer away - down the sink and toilet ¿ while others emptied their fridge of the product into bins

Several former customers filmed themselves pouring the beer away - down the sink and toilet – while others emptied their fridge of the product into bins

One said: 'Is anyone else confused why Bud Light put a man pretending to be a female on a can?!?!?!? They forgot who their target audience is!! Go woke, go broke.'

The former acting director of United States National Intelligence Richard Grenell said: I'm the first openly gay US Presidential Cabinet member, BudLight!

'Where's my commemorative can? Why are you only doing cans for the Democrats?! Play fair or just sell beer to Democrats…..'

Lis Wheeler added: 'Hey BudLight, how about you send a beer to the woman who birthed 5 kids, homeschools, runs a business, doesn't sleep much or have time to put on makeup & heels as often as she'd like?

'That's a REAL woman. Not the man with eyeshadow & plastic surgery who pretends he's a woman.'

The decision to work with Mulvaney, who posted a video advertising the beer company's March Madness contest offering customers a chance to win $15,000, has caused a huge backlash

The decision to work with Mulvaney, who posted a video advertising the beer company's March Madness contest offering customers a chance to win $15,000, has caused a huge backlash

Vice President,  Alissa Heinerscheid, for the company's marketing bragged about making it a 'strategic priority' to make sure women are represented
The company used the wife of Miles Teller, Keleigh, and the actor himself in the advert for the beer in what they dubbed a 'new era' for Bud Light

It is unclear if Heinerscheid (left) herself is behind the decision to plug Mulvaney as the new face of the brand, or if it was influenced by Marcel Marcondes (right)  the Global Chief Marketing Officer for AB InBev – Bud Light's parent company

There was plenty of praise for Mulvaney with supporters of the transgender community saying the partnership between the two promoted diversity and inclusivity.

'Ok I kind of love that this is the direction Bud Light is going,' wrote one user. 

'I seriously love her so much!! She gets us!' added another. 

'I never knew I needed to see Audrey Hepburn drink bud light. But who knew it could be better,' stated one more. 

'If this is not an April Fool's Day joke, then I am SERIOUSLY excited for you to have your face on a can of… well, ANYTHING!' another supporter wrote on Instagram. 

It comes after the Vice President for the company's marketing bragged about making it a 'strategic priority' to make sure women are represented.

She became known on TikTok for her 'days of girlhood' series, which has 10.8 million followers, in which she can be heard discussing things that she believes are 'accessible' to her as a trans woman

'Let dolls be dolls, please.' Dylan Mulvaney's man-to-girl transition series on TikTok was always unusual, but has grown stranger in recent postings

There was plenty of praise for Mulvaney with supporters of the transgender community saying the partnership between the two promoted diversity and inclusivity

There was plenty of praise for Mulvaney with supporters of the transgender community saying the partnership between the two promoted diversity and inclusivity

Mulvaney was even given a beer can with her face printed on it to celebrate her 365 days of being a woman ¿ something which angered the singer

Mulvaney was even given a beer can with her face printed on it to celebrate her 365 days of being a woman – something which angered the singer

Alissa Heinerscheid told Forbes: 'Female representation is a personal passion point of mine' before adding that they are mindful that Bud Light as a brand has been everything to everyone, and as a result, we've not been (mindful) about where it shows up.'

The company used the wife of Miles Teller, Keleigh, and the actor himself in the advert for the beer in what they dubbed a 'new era' for Bud Light.

Heinerscheid added: 'When we looked at this job to be done, attracting new drinkers, we started out with who we are and what do we stand for.

'We'd been pretty inconsistent in our messaging over the years, and we need to establish who we are and consistently message this in years to come. We're excited to see what 2023 brings.'

It is unclear if Heinerscheid herself is behind the decision to plug Mulvaney as the new face of the brand, or if it was influenced by Marcel Marcondes who is the Global Chief Marketing Officer for AB InBev – Bud Light's parent company. 

Conservatives were quick to slam the decision, with many saying that the beer maker was pushing 'gender propaganda'

Conservatives were quick to slam the decision, with many saying that the beer maker was pushing 'gender propaganda'

Mulvaney made the announcement herself on Instagram during the beer company's promotional event for the NCAA March Madness tournament
In one bizarre portion of the video she was seen in the bath with a beer

Mulvaney made the announcement herself on Instagram during the beer company's promotional event for the NCAA March Madness tournament

The Bud Light partnership is the second that Mulvaney has signed up for within a week, announcing that she was working with women's designer fashion company Kate Spade.

Each time Mulvaney endorses a cosmetic, credit card or fashion brand, she earns $75,000 — and perhaps double that when posted on Instagram as well, said Assil Dayri, a social media expert and founder of AMD Consulting Group.

That adds up to as much as $1 million a year for Mulvaney, who is represented by Los Angeles-based Creative Artists Agency (CAA), according to estimates provided by industry insiders.

The University of Pittsburgh reportedly paid $26,250 for a Mulvaney speaking appearance this month, according to the campus newspaper.

In one bizarre posting to TikTok, Dylan explains how she had been carrying around a selection of feminine hygiene products despite not being capable of menstruating

In one bizarre posting to TikTok, Dylan explains how she had been carrying around a selection of feminine hygiene products despite not being capable of menstruating

Mulvaney received a letter from the office of Vice President Kamala Harris, celebrating her '365th day of living authentically'

Mulvaney received a letter from the office of Vice President Kamala Harris, celebrating her '365th day of living authentically'

She also rakes in the cash by selling pink sweaters for $54 each, in her girlhood-themed merchandise range.

In the past, Mulvaney has been accused of 'womanface' by some feminists, who claim she is play-acting the parts of a woman she enjoys, with none of the misogyny faced by females on a day-to-day basis.

She became known on TikTok for her 'days of girlhood' series, which has 10.8 million followers, in which she can be heard discussing things that she believes are 'accessible' to her as a trans woman.

They include finding love, being a performer, having a family and being a mother.

She's earned hundreds of thousands of dollars, won allies in the White House, and is elbowing her way into the world of Hollywood celebrities.

Mulvaney's rise among social media influencers was apparent last month month when Vice President Kamala Harris wrote her an anniversary letter to celebrate her '365th day of living authentically.'

She'd already met the boss, President Joe Biden, at the White House, in October.

Recently, the trans poster girl revealed how her personal relationships have fallen apart, that she struggles to get a date — and is still to be kissed 'as a girl'.

Mulvaney has won allies in the White House and Hollywood, but she has struggled to gain standing in the trans community, and is often described as more akin to a drag queen, a pantomime performer, or a grifter.

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