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exchange4media Group Service
On the cricketing great's birthday, we look at some of his ads and endorsements in the year that went by
The recent case is just one among many such controversial and politically incorrect ads by Patanjali
'We will not complete third-party cookie deprecation during the second half of Q4,' said the tech giant in a blog post on Tuesday
The launch of ‘Headline: Memoir of a Media CEO’ will be held at IIC, New Delhi
Reports say that the company won't hire a replacement for Aneja and instead have Ketan Bhatia and Ankita Bhardwaj leading the brand's business operations
The company posted Rs 317 crore in revenue from operations, of which Rs 242 crore was derived from advertising alone
e4m Desk Apr 17, 2024 12:19 PM
These posts have been withheld for violating the poll code which came into effect when the Lok Sabha election schedule was announced
Santosh Iyer, the MD & CEO of Mercedes-Benz India, has penned a post on LinkedIn about completing 15 years with the carmaker
A video circulated online showed the actor supporting a particular political party
The apex court has asked Baba Ramdev and Patanjali Ayurved Managing Director Acharya Balkrishna to appear before the court on April 23, saying it was not convinced of the plea
On its Community platform, YouTube has said it could take action against creators and viewers if its terms are violated
e4m Desk Apr 16, 2024 12:56 PM
Grover has teamed up with partner Aseem Ghavri to launch the app, which offers financing options up to Rs 5 lakh for medical expenses
e4m Desk Apr 16, 2024 11:49 AM
A news report says that the 17th edition of the annual event will now be a two-day fest instead of three, scheduled for May 30 and 31
The report delves deep into the shifting paradigms, emerging strategies, and innovative techniques that are shaping the trajectory of content marketing
A news report from Adalytics accused Forbes of serving clients' ads on a 'made for advertising' subdomain, which cannot be accessed by organic search
Mohit H Chablani was previously the Head of Sales-Enterprise at the organisation
The Ministry of Commerce and Industry cited NCPCR's inquiry, stating that there is no 'health drink' defined under the FSS Act 2006
Khare was previously Editor & Business Head for Zee 24 Taas (TV & Digital)
The Canadian company, known for its irreverent style of banter with customers online, was accused of racism when it poked fun at an Indian man's surname
A massive print ad appeared on the front page of TOI, featuring a picture of pakodas placed among news articles
As the world celebrates Eid al-Fitr, brands too revelled in the spirit of the festival by wishing their followers online
As per media reports, Narendra Modi is only the second Indian Prime Minister after Indira Gandhi to be featured on the cover of Newsweek
Justice GS Kulkarni and Justice Firdosh Pooniwala heard Chandra's petition against the summons issued by Sebi in the fund diversion case
How brands captured the spirit of the holy month with nuanced storytelling centred on love, community and benevolence
The two have starred in MakeMyTrip's 'Asli Star' campaign, which also features Jackie Shroff, Prabhu Deva and Shankar Mahadevan
Previously, Mishra was the Communications Director at Lintas Live for close to 10 years
Archana Aggarwal was associated with the telecom company for over 10 years
Before joining Adecco India, he was the CEO of the digital business at TeamLease
The CSK player has also tipped his tat to the 'Thala for a reason' meme, which was all over the internet recently
Vaibhav Kulkarni will be handling the Smartphones and Commercial PC business
Putting the spotlight on some of the memorable ads of Rashmika Mandanna on her birthday
The picture of Alia Bhatt is from Gucci's Eyewear Spring Summer 2024 campaign and has sparked the debate about the actor's global popularity
Union minister Ashwini Vaishnaw has told a media house that that the new law can either be an independent legislation or be a part of the Digital India Bill
NDTV India’s Sumit Awasthi won silver while Aaj Tak’s Sayeed Ansari and Jagwinder Patial of ABP News bagged the bronze metals
Noise has hit back with a clever iteration of boAt's original ad, urging the latter to "think"
Previously, Gopalsetty was the Head of Sales and Marketing at BMW India
While it's unclear what led to Cetaphil suddenly trending on X, netizens took the opportunity to pit the brand against homegrown favourites like Boroline, Vicco Turmeric, Patanjali and Minimalist
While Priyanshi Chaudhary, Assistant Producer, ABP News, was the first runner-up, Anamika Gaur, Correspondent, Good News Today, was a close second in the category
The 16th edition of the exchange4media news broadcasting awards was held in New Delhi
Priyanshi Chaudhary, Anamika Gaur, Shreya Tiwari, Divyankar Tiwari, Asawari Jindal were others winners in this category
Rupali Fernandes, Chief Revenue Officer, ABP Network, was the first runner-up in this category while Sohan Singh Olk, Vice President Ad Sales, Aaj Tak, was the second runner-up
The 16th edition of the exchange4media News Broadcasting Awards was held on March 30 in New Delhi
Fake products and fake promises from brands, all done in good fun in the spirit of April Fools Day
Netizens were quick to remind boAt of its China connection while it positioned itself as a desi brand taking on a global giant like Apple
Gaurav Mehta joined Noise in March 2023 and prior to that he was with Zupee
e4m Desk Mar 26, 2024 10:55 AM
Varun Sharma and Kunal Roy Kapoor take a not-so-subtle dig against Oreo and its cricket ads that, according to the two, haven't boded well for Team India
e4m Desk Mar 25, 2024 12:18 PM
The agency had handled the party's media strategies for the 2014 and 2019 general elections too
In an EGOM of shareholders, 80% of votes were cast against the appointments of Sunil Khanna, Bhushan Puri and Sonal Bankim Parekh as directors
e4m Desk Mar 23, 2024 10:55 AM
We take a look at some of the amazing ad campaigns that made us look forward to commercial breaks even during the cricket matches
It's perhaps not wrong to cater to the needs of India's formidable vegetarian consumer base; however, it's equally important to acknowledge the human repercussions in any business move, say experts
Sebi had issued the summons to the Chairman Emeritus of Zee Entertainment Enterprises in an alleged fund diversions case
The two bagged the account after competing with over a dozen agencies, said the report quoting people privy to the matter
Capitalising on the Ganji Chudail lore, Netflix has roped in the beloved character as part of a movie marketing campaign for Murder Mubarak
e4m Desk Mar 18, 2024 11:16 AM
The ad targets an ex-student of the institute whose performance allegedly worsened after she joined a rival coaching institute
e4m Desk Mar 18, 2024 10:48 AM
From Swiggy to Zepto, brands have come forward to celebrate the stunning performance and historic win as RCB lifts the maiden title
The Dream11 ad for IPL 2024 has amassed over 26 million views on YouTube in just a day after its launch
Navneet Kumar Sehgal (Retd IAS: 1988: UP) will serve the post for three years or until he attains the age of 70, whichever is earlier, said the official statement
e4m Desk Mar 16, 2024 11:25 AM
The nature of the partnership entails powering Motorola phone range with NDTV's content
e4m Desk Mar 16, 2024 11:11 AM
A news report says that the companies are in the midst of preliminary talks about the acquisition
e4m Desk Mar 15, 2024 11:28 AM
The jury for the second edition will be chaired by Dr Arvind Gupta, Co-Founder and Head, Digital India Foundation
At the roundtable, experts will share insights on the topic ‘Decoding the Highs and Lows: Challenges of High Acquisition Cost & Low Conversion Metrics in BFSI Marketing’
Dream11, Vimal, Asian Paints, Charged by Thumsup, Joy Personal Care, Dettol and Amul come on board
In a letter addressed to Anant Nath, President, the Editors Guild of India, the Mumbai Press Club said that it conducted a preliminary inquiry into the incident
The 16th edition of the exchange4media News Broadcasting Awards (ENBA) will be held on March 30
e4m Desk Mar 14, 2024 12:19 PM
With the purchase, Reliance's equity stake in Viacom18 will reportedly increase to 70.49% on a fully diluted basis
Our pick of the most creative commercials of the February 16-29 period
Sources say that Chandra, who was an input head at APN News, suffered a fatal brain haemorrhage
The National Creators Award recognizes the excellence and creativity of digital creators across domains
While Cillian Murphy and Robert Downey Jr bagged Best Actor & Best Supporting Actor honours, respectively, Emma Stone got Best Actress for 'Poor Things'; Best Director went to Christopher Nolan
As per a media report, Viacom18’s restructuring, which comes close to the RIL-Disney merger announcement, will see Anil Jairaj, Viacom18 Sports CEO, reporting to Kiran Mani
Vikash Singh joins from GrowthX; his earlier stints were with Paytm and Tata Health
As brands jostle to get women's attention, some stood out in terms of creativity, impact and sincerity this year
Anuj Bansal has been elevated as Head of Marketing - Chocolates, Confectionery, Coffee and New Business at the company
As per media reports, Rupert Murdoch, former Chairman of Fox and News Corp, is set to marry the molecular biologist in June
He was previously the Head of Dabur D2C, Marketing Services & Excellence
The dubious 'dark' version of the biscuit has become a fodder for memes and dark jokes on the internet
Paramount, which is currently trying to reduce its debts through the sale of assets could reportedly generate $550 million through the stake
Ivaturi was previously with Admatik Sdn Bhd as its Chief Revenue Officer
The Kerala State Film Development Corporation has set up a 60-member panel to select and approve content that will be showcased on the platform
In an interview with a media house, Punit Goenka, ZEEL's Managing Director, said several investors were keen in coming on board but the focus was on delivering value to the company shareholders
Sudhanshu Vats, Managing Director Designate of Pidilite Industries, spent two decades at HUL before spearheading Viacom18's expansion into a media conglomerate
As per reports, the list of invitees included Microsoft co-founder Bill Gates, Meta CEO Mark Zuckerberg, Disney CEO Bob Iger & Alphabet CEO Sundar Pichai apart from Bollywood biggies and sports stars
According to media reports quoting Motilal Oswal, the merger will give RIL a large pie in the media business
Known as a chronicler of Maharashtra politics for three decades, Sujata Anandan had authored a book on the Shiv Sena
e4m Desk Feb 29, 2024 10:29 AM
Sebi has been reportedly directed to file its reply with SAT posting the matter for further hearing on March 8
Earlier media reports said, SPNI and Sun TV were in the fray for acquiring the OTT platform
e4m Desk Feb 26, 2024 12:00 PM
The committee will comprise 2 Independent Directors, presided by Dr Satish Chandra, Former Judge of the Allahabad High Court.
e4m Desk Feb 24, 2024 11:11 AM
Parminder Singh was most recently the chief commercial and chief digital officer of Mediacorp
Dr Samir Shah is the first Indian-origin person to assume the top role at BBC
The four companies that bagged the slots are My11Circle, RuPay, Angel One, and Ceat
In his new role, Ajay Rao will work closely with the CEO of the media house to bolster the business interests of the Group in the south
Ayappan R, CEO of Cleartrip, and SVP of Flipkart Group, has said in a social media post that he will be starting his venture in the consumer tech space
e4m Desk Feb 22, 2024 11:01 AM
The entire video is made to seem like television news segment where Virat Kohli is being interviewed for his success on the betting app
The tournament this year will be held entirely in India, said the chairman
The ad features Yashraj Mukhate and Rupa Patel who reprised her role in 'Saath Nibhana Saathiya' as Kokila Ben
As per media reports, companies like Ceat, Aramco, RuPay and Dream11 are in the fray for associate and special partner slots
Chaudhary, who was 67 years old at the time of her demise, suffered a heart attack at a hospital in Amritsar
At Meta, Priya Rege Jaggi was in charge of marketing and brand development responsibility for Instagram and Facebook
e4m Desk Feb 14, 2024 11:50 AM
The Punit Goenka-led company said that it has strong grounds to counter Star's claims in the matter of the ICC deal
e4m Desk Feb 14, 2024 10:06 AM
From Jennifer Aniston to Tina Fey to Kris Jenner, the who's who of the entertainment world graced TV commercials this Super Bowl
Rajneesh Chopra joins from personal care product company Immunotec where he was the Chief Commercial Officer
e4m Desk Feb 12, 2024 11:07 AM
Our pick of the most creative and impressive ads between January 16 and 31
Reports say that the price has been set for six associate and three special partner slots
As per media reports, Rajeev Chandrasekhar, MoS, Electronics and IT, has said that the government doesn't want a few tech majors to control monetisation of the internet
Other celebs such as Posh and David Beckham, and Usher also have cameos in the commercial
The companies will reportedly enter into a joint venture to launch the service based on their combined professional and collegiate sports rights portfolio
Dilip Venkatraman's previous role at Tech Mahindra was that of Global Head (Media and Entertainment). He will now be based out of New York
Apurva Chandra has been appointed as the Secretary, Department of Health and Family Welfare, according to an order issued by the Personnel Ministry
Sanjay Singh has about three decades of experience, working across media departments such as print, digital and TV
The group said it plans to focus on leveraging AI opportunities, maximising creative transformation, expediting growth and improving cash generation
e4m Desk Jan 31, 2024 12:56 PM
The e4m TV First Conference will be followed by the Impact Digital Influencer Awards 2023
Sanjiv Mehta announced on LinkedIn that he has joined as a Non-Executive Independent Member of the pharma company's Board of Directors
The development comes months after Binny Bansal sold his remaining stake in the company
Sidharth Shakdher stepped down in November 2023 as CMO of Disney+ Hotstar
e4m Desk Jan 29, 2024 12:58 PM
In an interview with The Economic Times, Subhash Chandra, chairman emeritus of Zee, assuaged shareholders and also shared his thoughts about the possibility of future deals
e4m Desk Jan 29, 2024 10:10 AM
H&M Australia launched an ad for its Back-to-School range accompanied by a contentious caption, which seemingly has 'pedophilic' undertones
The digital-first campaign is designed to span various social media platforms
Dubey was previously with TheMathCompany, a Bengaluru-based AI analytics solutions firm
According to TAM Adex report, Prestige Range was the leading brand among consumer durables in Jan-Jun '23 on both TV and print
The ad leverages an interactive questionnaire about hair type and concerns for an immersive and informative experience
