Digital News
Experts say there’s plenty of space to grow and they see VIs and real influencers coexisting and complementing each other in the future
'Truly elated to join hands with Tennishub,' said Sociapa about its newly forged association
While digital is still evolving, increasing competition, uncertain regulation and oversight, along with more than a sprinkling of bad actors and outlaws make it a hard nut to crack
Guest Column: Todd Parsons, Chief Product Officer, Criteo, shares how the company is addressing cookie deprecation
This collaborative tool has the potential to free up millions of dollars for Indian brands to re-invest in only the best-performing campaigns
The streaming giant announced that it would discontinue reporting subscriber numbers on a quarterly basis
The acquisition marks Dailyhunt’s strategic foray into premium content
Tech giant earned Rs 135 crore since January this year through political advertising alone, even before polls
Experts decode what Meta AI chatbot means for the digital advertising ecosystem in India
Creates campaign highlighting the crucial importance of having a reliable healthcare provider during emergencies
The company posted Rs 317 crore in revenue from operations, of which Rs 242 crore was derived from advertising alone
These posts have been withheld for violating the poll code which came into effect when the Lok Sabha election schedule was announced
While a section of advertisers globally have raised concerns, others say that such glitches happen during big policy changes and do get corrected in a few weeks
On its Community platform, YouTube has said it could take action against creators and viewers if its terms are violated
X's Brand-Safety scores were reported very low for 5 months, in some cases at 70%, while it was 99.99%, claims the social media firm
Grover has teamed up with partner Aseem Ghavri to launch the app, which offers financing options up to Rs 5 lakh for medical expenses
ShareChat has also successfully concluded a $49 million funding round from prominent investors including Lightspeed and Temasek
Experts say it's all about finding a middle path where both sides feel valued - platforms get to keep the lights on & consumers get to enjoy digital world without feeling like they are being watched
The fund will help the company invest further in its ad targeting technology as well as continue the growth of consumer transactions business, the company said
Company receives independent scrutinizer report to proceed with formalities
A news report from Adalytics accused Forbes of serving clients' ads on a 'made for advertising' subdomain, which cannot be accessed by organic search
The Canadian company, known for its irreverent style of banter with customers online, was accused of racism when it poked fun at an Indian man's surname
The meeting discussed the growth prospects as well as the challenges of the sector
Experts say these partnerships could create a few ad giants controlling everything, or it could lead to a more open system with more competition and potentially more control over data
A roundtable hosted by Silverpush in collaboration with e4m saw industry experts discuss the topic of ‘Tailoring video creatives to enhance audience engagement’
Avg monthly active users of short videos dropped to 246 million in 2023 from 366 million in 2022, as per an industry report
The only caveat for brands is to strike a balance so that gamification enhances, not detracts from, the app's core offerings, say experts
With the upcoming elections in India and in other countries, X's decision to fill the crucial role is also driven by the company's broader need to restore advertiser trust, say experts
The music video stars Ayushmann Khurrana going through the five stages of grief following a breakup
Union minister Ashwini Vaishnaw has told a media house that that the new law can either be an independent legislation or be a part of the Digital India Bill
The event featured inspiring stories as women entrepreneurs shared their entrepreneurial journeys, fostering a strong sense of empowerment and collaboration
X recently appointed Yale Cohen, who previously worked for Publicis Media, as its head of brand safety and advertiser solutions
The ad format will help companies increase event registrations and build brand awareness, LinkedIn said
The course is designed to support content creators to be compliant with the ASCI code and the law, and uphold ethical standards and transparency in the influencer marketing industry
The two have entered into a strategic partnership, which will allow AI Holding’s Omega generative AI to empower Hanooman
A peek into what constitutes the measurement system in the world of Connected TV; experts share how CTV measures and optimizes campaigns
While it's unclear what led to Cetaphil suddenly trending on X, netizens took the opportunity to pit the brand against homegrown favourites like Boroline, Vicco Turmeric, Patanjali and Minimalist
Batra joined the music streaming company in April 2018 as Managing Director- Spotify India
With billions of dollars at stake and no industry left untouched, calls for a system to plug ad spend leaks have been growing more stringent
While some digital marketing experts shared Google's SGE could lead to a drop in traffic & publisher ad revenue, others said the impact would depend on the adoption rate of the new search engine
The Indian Society of Advertisers is looking into the matter; other industry experts opine if the case proceeds to trial more affected advertisers could potentially seek compensation
The platform by Razorpay will enable users to create a podcast within minutes on a topic of their choice
The partnership will enable PTI to identify, review and rate content as misinformation across Meta platforms
Guest Column: Rahul Vengalil, CEO & Co-Founder, tgthr, decodes the opportunities that the phasing out of third-party cookies brings to the world of advertising
Along with the power of programmatic advertising, industry players say marketers are opting for CTV as it is an effective channel to reach & influence premium consumers on a big screen
Given the large number of elections taking place across the globe, Google said that poll ads will be under scrutiny with an increased focus on election advertisers
The announcement comes at a time when India is poised to become a global leader in AI innovation
As per Google's transparency report, 9,012,232 videos and 20,592,341 channels were removed between October 2023 and December 2023 for violation of its guidelines
Rakuten's Sunil Gopinath will also be speaking today at BW Businessworld Gen AI Summit 2024, to be held at The Imperial, New Delhi
Prativa Mohapatra, VP & MD, Adobe India, spoke to e4m on the sidelines of the Adobe Annual Summit in Las Vegas that saw Adobe CEO Shantanu Narayen launching a Gen AI app for marketers
The company has announced major updates in Adobe Experience Cloud and Adobe Creative Cloud that help brands activate generative AI to deliver customer value
The failure to do so will invite action under the provisions of Consumer Protection Act, 2019, which could be removal of social media posts/accounts and penal action under the applicable statutes
Experts say the key of smart wearable advertising lies in striking a balance by delivering relevant and useful information without breaching the privacy of the consumer
Only realistic content made from generative AI and other synthetic media will require disclosure, said the company
Industry players say Addressable TV has an audience in the metros and non-metros, and has an edge in advertising due to the personalised content and real-time data insights
Meta will take on AI-generated threats with expanded fact-checking, consumer awareness initiatives, and an Elections Operations Center
Mike Hopkins, Head of Prime Video & Amazon MGM Studios, said during an interaction with Karan Johar that Prime Videos' next 250 million subscribers will come from outside of the US
Guest Column: Nachiket Deole, Head of Sales, India at DoubleVerify, writes on audience fragmentation, retail media, Attention Economy, role of AI and more
CCI’s investigative arm has been mandated to complete the probe in 60 days
The solutions offered by KlugKlug for Havas Media Network India include empowering the agency with the possibility to build influencer affiliate programmes by using KlugKlug's affiliate features
Serveral marketers from different industries have told exchange4media that they are under pressure from the top management to cut down on tech spends because they are not able to show ‘immediate ROI’
Julie Woods-Moss, CMO, Thoughtworks, delves deep into decoding the need of the hour in the martech landscape today
Industry experts share how the synergy of tech and storytelling can create magic for brands and their campaigns but it entails challenges too
The jury for the second edition will be chaired by Dr Arvind Gupta, Co-Founder and Head, Digital India Foundation
At the roundtable, experts will share insights on the topic ‘Decoding the Highs and Lows: Challenges of High Acquisition Cost & Low Conversion Metrics in BFSI Marketing’
Some blame consumer influx that's leading to lower ad costs. Others say that 'slowdown' is a misnomer for market correction. Nevertheless, experts agree that the digital ad industry is resilient
Experts say while many D2C brands and startups prioritize performance marketing, there is now a growing recognition among advertisers of the importance of branding as well
Nearly half of casual gamers and 43% of real-money gamers coming from non-metro geographies, stated the study
The event featured four gaming influencers-- Mortal, Gamerfleet, LolzZz, and Dobby
19 websites, 10 apps, and 57 social media handles of OTT platforms were blocked nationwide
India’s leading news publishers got fewer unique visitors in January 2024 compared to January 2023, as per Comscore. Publishers insist web traffic is seasonal and LS polls will turn the tide
Guest Column: As part of e4m’s She is Strength series, Shradha Agarwal, Founder and CEO- Grapes, writes about the women who taught her the importance of self-love
Google has also extended support to Shakti, Election Fact-Checking Collective, to aid the early detection of online misinformation, including deepfakes
The National Creators Award recognizes the excellence and creativity of digital creators across domains
The National Creators Award recognizes the excellence and creativity of digital creators across domains
With his unique content, Drew Hicks has amassed over 9.3 lakh followers on Instagram and over 4.4 lakh subscribers on YouTube
The National Creators Award recognizes the excellence and creativity of digital creators across domains
Technical Guruji has over 20 million subscribers on YouTube and 5 million followers on Instagram
The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers
Our mission is to make global brands, said Aman Gupta while receiving the award from Prime Minister Narendra Modi at Bharat Mandapam on Friday
The National Creators Award is part of the government’s efforts to recognize the impact brought by creators across domains like storytelling, social change advocacy and environmental sustainability
Once an engineering student, Ranveer now runs his firm which currently has six YouTube channels with over seven million online followers or subscribers
If the strategy of Blinkit & Zepto works out, eventually it could make the two a part of the big league, where they will have to compete with the likes of existing e-commerce giants, say experts
The Prime Minister presented the first-ever National Creators Award today at Bharat Mandapam, New Delhi
Availability of high quality and niche content on OTT and rise of Connected TV driving YouTube’s reach, says the report
The inclination towards performance marketing is because it offers a data-driven, ROI-focused approach, allowing D2Cs to pay only for tangible results, industry players shared
The EY M&E report notes that 95% of respondents had taken some precautions regarding the placement of ads in unsafe environments/ platforms
The Kerala State Film Development Corporation has set up a 60-member panel to select and approve content that will be showcased on the platform
D2C Advantage X Toolkit, launched by MMA Global India & Publicis Commerce, is a guide for brand leaders on how to invest for profitable D2C ventures
X owner Elon Musk has also chimed in on the situation with a well-timed jibe at its rival
As per EY's latest report on the media and entertainment sector, gaming is the fourth largest segment in the M&E sector; expected to be worth Rs 38,800 crore by 2026
The theme of the summit is 'Building Generative AI for Bharat: Can India Become the Gen AI Capital of the World?'
Union Minister Rajeev Chandrasekhar gave the assurance to companies affected by Google's move to delist some apps from Play Store during a virtual interaction on Monday
At a recently held closed-door event by DoubleVerify, digital experts across sectors discussed how the industry can capitalise on future opportunities and respond to future challenges
Amid the outrage over Google de-listing some Indian apps from Play Store, experts suggest the way forward to avoid a repeat of the situation
The company claims that over 200,000 Indian developers using Google Play, adhere to its policies
Growth in advertising spending reduced for most sectors in FY24, with eCommerce being the only exception, says a report released by Redseer Strategy Consultants
In India, you can find innovation everywhere you turn—even in the preparation of a simple cup of tea!, said Microsoft Founder Bill Gates in a video that has gone viral
This investment also strengthens GotBit Hedge Fund's support for 5ireChain's ambitious USD 10 million grant program
A recent news report said that as part of Google’s private programme, the tech giant would give certain news organizations beta access to the said tool in exchange for analytics and feedback
Recently Gemini found itself under netizen’s scrutiny after it offended them by generating results declining to depict white people
OneArabia.me will be led by Shekhar Iyer, Director and General Manager of BMEG ME
FMCG companies are currently the biggest investors in first-party data with some big spenders even considering investing in data-mining models, say expert sources
According to the 2nd edition of the report “The Changing Landscape of Indian Television”, addressable advertising is set to surpass 13% of total TV ad revenues in India by 2025
The resignation comes after the RBI directive that had asked Paytm Payments Bank to wind down operations by March 15 due to persistent non-compliances
Some users have claimed the tool refuses to create images of white people
The updates are aimed at creating a more comprehensive and effective hub for monitoring and analyzing ad campaigns, according to Google spokesperson
Calling the app 'an antidote to traditional social media', Pulkit Trivedi, Snap India's Managing Director, shares his vision and strategy for Snapchat to grow in India
Industry heads shared that while the concern over job displacement due to AI is significant, generative AI is more likely to augment human capabilities than replace them entirely
According to a study by Adobe, 59% of Indian consumers will stop or consider not buying from a brand that isn’t transparent about personal data use
As per industry reports & observers, retail media is the third-fastest-growing advertising channel; brands keen on this medium since ‘focused ads’ offer a scope to go beyond search and social media
Guest Column: Advit Sahdev, Digital Marketing & Performance Marketing Expert writes on how programmatic advertising offers dynamic creatives
Meta has also started testing new ML-based recommendations that use Instagram data to help brands discover creators who are the best fit for their campaigns
The entire video is made to seem like television news segment where Virat Kohli is being interviewed for his success on the betting app
MIB minister Anurag Thakur, who was speaking at an event, cautioned that content regulation requires careful consideration as it calls for a balance between freedom of expression and societal values
Prime Video will now feature a vast repertoire of Sony Pictures Entertainment's movies, classics and TV shows as part of an annual add-on subscription
As per dentsu e4m Digital Advertising Report 2024, programmatic buying of digital media contributed 42% (Rs 17,088 crore) to digital media industry by 2023-end, experiencing a growth rate of 37%
Guest Column: Gavin Buxton, MD, Asia, Magnite, walks us through some of the main hurdles Indian publishers face in seizing the live sports opportunity and offers insights on clearing them
The OTT platform Ullu Digital reportedly has a fresh issue of 62.63 lakh share; if approved, it will be the biggest SME IPO size-wise
Simran Channey Gaglani, AVP, Brand Solutions, Viacom18 Sports, spoke about 'The Rise of Digital' at the unveiling of the Pitch Madison Advertising Report
Guest Column: Ravi Santhanam, Group Head, Chief Marketing Officer and Head – Direct to Consumer Business, HDFC Bank, writes on embracing AI, influencer marketing and other trends
Authenticity, relatability and creativity that couple influencers bring to their content is what draws brands towards them, according to experts
Experts say by fostering this ecosystem, YouTube draws interesting and varied content, offering advertisers a dynamic platform to reach target audiences
Experts say due to increase in Cost Per Impression on platforms like Meta & Google, the CAC on digital has shot up in the last one year
Ipsos' Chief Client Officer (Local Markets) Jim Needell and Chief Client Officer (APEC) Suresh Ramalingam talk about the trends in purchase behaviours, client needs, India as a market and more
The convenience offered by Whatsapp Ads has made it a popular platform for businesses to establish cost-effective connection with its target audience, say experts
The ad by Earlyman Films lampooning saas-bahu serials features Johnny Sins and Ranveer Singh as brothers amid a family-style 'kalesh'
In five years, FMCG's digital AdEx share ballooned from 27% to 47%, according to dentsu-e4m Digital Advertising Report 2024
Guest Column: Rubeena Singh - Country Manager India & MENA, AnyMind Group writes that virtual influencers, armed with creative freedom and storytelling potential, can offer new opportunities to brands
Industry experts are unanimous that YouTube is well-placed to grow at a rapid pace, revolutionise advertiser relationships and user experience, and present new opportunities to engage audiences
At the launch of the e4m-dentsu Digital Advertising Report 2024, Tarun Ummat, Teads India Managing Director, spoke on the ‘Power of Creatives in Omnichannel’
At the unveiling event of e4m dentsu Digital Advertising Report 2024, experts came together to discuss the impact of AI on creativity
Gemini will be available in 40 languages as a paid application; out in English as of now
Simran Channey, AVP, Brand Solutions - Viacom18 Sports, spoke about the success of streaming IPL on JioCinema at the unveiling of the dentsu e4m Digital Advertising Report 2024
At the launch of the e4m-dentsu Digital Advertising Report 2024, Roshni Das, GM & Regional CMO – APJ Marketing & Partner Scale - Intel Corporation, delivered a keynote on scaling up AI personalisation
Harsha Razdan, CEO, South Asia, dentsu, and Abheek Biswas, AVP, Consumer Insights, dentsu, launched and introduced the much-awaited dentsu-e4m Digital Advertising Report 2024
Gross profit of the commerce media company increased by 12% YoY in Q4 2023
In 2023, digital media’s share was Rs 6,857 crore more than the combined share of Television (32%), Radio (2%), OOH (2%) & Cinema (0.3%)
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