digital
Avg monthly active users of short videos dropped to 246 million in 2023 from 366 million in 2022, as per an industry report
Kanchan Srivastava Apr 10, 2024 8:44 AM
With the marketing role facing intense scrutiny in the recent times due to digital growth, we ask experts if it's time to bid farewell to the traditional CMO
Sohini Ganguly Apr 8, 2024 8:57 AM
X recently appointed Yale Cohen, who previously worked for Publicis Media, as its head of brand safety and advertiser solutions
Sohini Ganguly Apr 5, 2024 8:50 AM
The ad format will help companies increase event registrations and build brand awareness, LinkedIn said
Kaizzen will manage LS Digital's communication strategy, media relations, and corporate reputation
The partnership will enable PTI to identify, review and rate content as misinformation across Meta platforms
With a massive increase in the volume & diversity of data, CMOs these days are grappling with the challenge of distilling the vast pool of information into actionable insights
Sohini Ganguly Mar 27, 2024 9:11 AM
Sathish Raghunathan has earlier been associated with companies like Wipro, Ensono and Kin + Carta
e4m Staff Mar 26, 2024 1:40 PM
The network has launched 4K-enabled value-added services, available for subscription to Tata Play and Airtel Digital TV subscribers
e4m Staff Mar 26, 2024 12:03 PM
The failure to do so will invite action under the provisions of Consumer Protection Act, 2019, which could be removal of social media posts/accounts and penal action under the applicable statutes
e4m Staff Mar 21, 2024 4:37 PM
Experts say the key of smart wearable advertising lies in striking a balance by delivering relevant and useful information without breaching the privacy of the consumer
Shantanu David Mar 21, 2024 9:11 AM
Industry experts believe while digital, with smaller ticket size, will attract higher number of brands, TV will be preferred by advertisers for its higher recall value
Aditi Gupta Mar 20, 2024 9:06 AM
The jury for the second edition will be chaired by Dr Arvind Gupta, Co-Founder and Head, Digital India Foundation
Some blame consumer influx that's leading to lower ad costs. Others say that 'slowdown' is a misnomer for market correction. Nevertheless, experts agree that the digital ad industry is resilient
Shantanu David Mar 15, 2024 8:51 AM
Experts say while many D2C brands and startups prioritize performance marketing, there is now a growing recognition among advertisers of the importance of branding as well
Shantanu David Mar 15, 2024 8:47 AM
Nearly half of casual gamers and 43% of real-money gamers coming from non-metro geographies, stated the study
e4m Staff Mar 14, 2024 7:39 PM
India’s leading news publishers got fewer unique visitors in January 2024 compared to January 2023, as per Comscore. Publishers insist web traffic is seasonal and LS polls will turn the tide
Kanchan Srivastava Mar 14, 2024 8:29 AM
Other countries where the partnership has been extended include Indonesia, Vietnam, Philippines, Singapore, Malaysia, Thailand
e4m Staff Mar 13, 2024 6:33 PM
Google has also extended support to Shakti, Election Fact-Checking Collective, to aid the early detection of online misinformation, including deepfakes
e4m Staff Mar 12, 2024 7:11 PM
The National Creators Award recognizes the excellence and creativity of digital creators across domains
e4m Staff Mar 12, 2024 1:39 PM
The National Creators Award recognizes the excellence and creativity of digital creators across domains
e4m Staff Mar 12, 2024 12:20 PM
The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers
Shantanu David Mar 12, 2024 8:57 AM
Prior to this, Gigesh Gangadharan was the Head of Digital Marketing at Godrej Consumer Products
e4m Staff Mar 11, 2024 1:52 PM
The inclination towards performance marketing is because it offers a data-driven, ROI-focused approach, allowing D2Cs to pay only for tangible results, industry players shared
Shantanu David Mar 7, 2024 8:51 AM
Before joining HiveMinds, Srinath was the Managing Director at Reprise Digital, Indonesia
The theme of the summit is 'Building Generative AI for Bharat: Can India Become the Gen AI Capital of the World?'
Union Minister Rajeev Chandrasekhar gave the assurance to companies affected by Google's move to delist some apps from Play Store during a virtual interaction on Monday
Amid the outrage over Google de-listing some Indian apps from Play Store, experts suggest the way forward to avoid a repeat of the situation
Sohini Ganguly Mar 4, 2024 9:06 AM
Growth in advertising spending reduced for most sectors in FY24, with eCommerce being the only exception, says a report released by Redseer Strategy Consultants
e4m Staff Mar 1, 2024 11:31 AM
