media
Sources say after Poran Malani, Azazul Haque and Kiran Ramamurthy from Media.Monks are now on their way out
Neeta Nair Mar 22, 2024 12:36 PM
The failure to do so will invite action under the provisions of Consumer Protection Act, 2019, which could be removal of social media posts/accounts and penal action under the applicable statutes
e4m Staff Mar 21, 2024 4:37 PM
Ahijit Dutta, the current National Circulation Head-Print, is transitioning to a new role; Indra Narayan Das to be new National Circulation Head
e4m Staff Mar 19, 2024 11:16 AM
Experts cite lack of measurement, lower ad rates and strong competition from OTT platforms as some of the factors muting the growth
Chehneet Kaur Mar 19, 2024 9:16 AM
The solutions offered by KlugKlug for Havas Media Network India include empowering the agency with the possibility to build influencer affiliate programmes by using KlugKlug's affiliate features
e4m Staff Mar 18, 2024 10:24 AM
Industry experts share how the synergy of tech and storytelling can create magic for brands and their campaigns but it entails challenges too
e4m Staff Mar 15, 2024 1:59 PM
The series will focus on stories about entrepreneurship with a spotlight on the trials, tribulations, and triumphs faced by industry leaders in their pursuit of success
e4m Staff Mar 15, 2024 12:05 PM
The court upheld Sessions Court judgement against Bloomberg, that had ordered the platform to take down the defamatory article against the company
e4m Staff Mar 14, 2024 6:18 PM
Certainly, there can be countless factors contributing to someone's passing, but stress at workplace undoubtedly exacerbates many underlying health conditions
Naziya Alvi Rahman Mar 13, 2024 8:04 AM
Industry leaders to be associated with the festival are Harish Shankar, V.N. Aditya, Jeevitha Rajashekhar, Chandu Mondeti and Sai Rajesh
e4m Staff Mar 12, 2024 11:56 AM
For the global account, the Publicis Groupe has created a bespoke unit called Publicis OneVibe
e4m Staff Mar 9, 2024 10:25 AM
Guest Column: Writing for e4m's new series 'She Is Strength', Shashi Sinha, CEO of IPG Mediabrands India, shares how his wife has been a guiding light and a constant source of steadfast support to him
Shashi Sinha Mar 8, 2024 9:15 AM
At the exclusive webinar, experts will share insights on the topic ‘What Makes a Story Great: The Power of Data-Driven Narratives’
e4m Staff Mar 7, 2024 12:33 PM
Vice would put more emphasis on its social channels and look for different ways to distribute its content, according to CEO Bruce Dixon's memo to staff
e4m Staff Feb 24, 2024 8:28 AM
As per industry reports & observers, retail media is the third-fastest-growing advertising channel; brands keen on this medium since ‘focused ads’ offer a scope to go beyond search and social media
Shantanu David Feb 23, 2024 8:50 AM
The new system of CBC is designed to enhance transparency and efficiency in media planning processes, said MIB
Chehneet Kaur Feb 22, 2024 7:29 PM
Industry experts weigh in on whether authenticity, relevance, and cultural resonance are the new formula for successfully capturing young audiences
Ritika Raj Feb 22, 2024 3:50 PM
Exhicon is not only planning to develop the media and marketing business in Ayodhya but also several amenities like an experience centre, convention venue & delegate management biz
e4m Staff Feb 21, 2024 12:55 PM
Sanjay Trehan is a CXO consultant in the new media business and has earlier worked with media companies like NDTV, HT Media and Times Internet
e4m Staff Feb 21, 2024 11:39 AM
The platform will assist media buyers and clients in discovering new publishers in existing as well as media-dark or unrepresented markets
e4m Staff Feb 20, 2024 5:55 PM
Avinash Pandey, CEO of ABP Network, spoke at the Pitch Madison Advertising Media Report 2024 about how certain brands still rely on television advertising for brand building
Aryan Khanna Feb 16, 2024 11:10 AM
Growth of Digital is projected to be 17%, TV 8% and Print 7%, according to the Pitch Madison Advertising Report (PMAR) released today
e4m Staff Feb 15, 2024 4:31 PM
The ten-year contract includes provisions for static media, digital media, experiential spaces, and other advertising innovations
e4m Staff Feb 12, 2024 1:07 PM
HT Media said its print business has posted sequential growth on the back of stronger advertising revenues
e4m Staff Feb 10, 2024 9:13 AM
The appointment process for the Editor-in-Chief and other senior positions are underway
e4m Staff Feb 9, 2024 11:59 AM
Robert Godinho has been elevated from his role of heading Media.Monks India production hub
e4m Staff Feb 7, 2024 11:15 AM
Experts say BCCI may suffer from lack of options for cricket rights. However, due to the market being less competitive, the industry may see tech and OTT giants enter the fray aggressively
Sonam Saini Feb 7, 2024 8:56 AM
The integrated digital marketing agency won 8 golds, 1 silver and 4 bronze metals in various categories
e4m Staff Jan 31, 2024 10:09 PM
The rebranding is a strategic move to reinforce the company’s tech and digital-first DNA, the company said
e4m Staff Jan 31, 2024 5:45 PM
L. Adimoolam, Publisher - Dinamalar, writes on the 'irregularities and the weaknesses in the IRS'
L. Adimoolam Jan 31, 2024 2:25 PM
Although it's just Vote of Account, stakeholders have high hopes from the govt which range from higher DAVP ad rates to waiving import duty from newsprint and considering advertising at par with R&D
e4m Staff Jan 31, 2024 8:25 AM
As part of the mandate, the agency will help boost brand’s reputation, increase brand awareness along with managing brand’s online and creative requirements
e4m Staff Jan 30, 2024 5:01 PM
Some reports later said that the message put out by the company on social media was a marketing gimmick
e4m Staff Jan 30, 2024 11:03 AM
Azazul Haque, Chief Content Officer, Media.Monks, and Kiran Ramamurthy, Chief Operating Officer, Media.Monks, share the success story of the agency
Neeta Nair Jan 30, 2024 8:50 AM
The inaugural edition of Myntra Ads Ramp-Talk, organised along with e4m, was held in December in Bengaluru. The theme was ‘Power of Online Retail Media Marketing in shaping future of brand building’
e4m Staff Jan 30, 2024 8:09 AM
The inaugural edition of the CMO conclave, organised by Myntra in collaboration with exchange4media, was held in December in Bengaluru
e4m Staff Jan 29, 2024 11:55 AM
The deal will begin in 2024 and will cover all major BCCI events until 2026
e4m Staff Jan 29, 2024 10:55 AM
The exclusive report was unveiled by TAM Media Research CEO LV Krishnan at the e4m Pride of India Brands - Tamil Nadu on Wednesday
e4m Staff Jan 24, 2024 11:51 AM
As per the buzz in the industry, the new investor in Zee will make an open offer for equity beyond 26 per cent
e4m Staff Jan 23, 2024 2:21 PM
As per reports, the FMCG giant last reviewed its media account in 2021
e4m Staff Jan 22, 2024 11:15 AM
Guest Column: Anil K Pandit, Senior Vice President, Publicis Media Services India, writes on the alternatives in the times after the withdrawal of cookies
Anil K Pandit Jan 22, 2024 8:53 AM
The 100+ new hires will include positions at all levels across departments
e4m Staff Jan 19, 2024 8:32 AM
Branding, sponsorships, and media buying for the festival will be managed by Adsplash Media
e4m Staff Jan 18, 2024 6:23 PM
Guest Column: Robert Godinho, MD of Media.Monks India, decodes the potential of AI and how it's setting the stage for business transformation
Robert Godinho Jan 17, 2024 8:44 AM
The business will be operated as part of the Reuters News division of Thomson Reuters and report into Reuters Professional
e4m Staff Jan 17, 2024 8:44 AM
In the unscripted shows category, Bigg Boss OTT S2 was the leader with 19.5 mn viewers, followed by Koffee With Karan with 15.4 mn viewers
e4m Staff Jan 16, 2024 8:49 AM
Puja Rai is a seasoned media professional with over 20 years of experience
e4m Staff Jan 15, 2024 9:52 AM
RPSG Lifestyle Media has appointed Jabir Merchant as Chief Revenue Officer
e4m Staff Jan 12, 2024 8:54 AM
Sruthijith KK is the new Executive Editor of ET. Prior to ET, KK was the Editor-in-Chief of Mint for almost three years at HT Media, where he became the Editor at 36
e4m Staff Jan 11, 2024 8:56 AM
Sachin Paliwal was handling Zee News, Zee UP-UK, Zee Rajasthan, Zee Salaam, Zee Hindustan and Zee Kannada News
e4m Staff Jan 9, 2024 12:57 PM
While pricing changes in the new RIO are seen as a necessity for the broadcast industry battling content costs among other setbacks, some fear that the price rise may do more harm than good
Sonam Saini Jan 5, 2024 8:36 AM
Programmatic advertising has made media buying automated, real-time and more measurable with AI offering real-time campaign insights for marketers, share industry players
Shantanu David Jan 3, 2024 8:21 AM
BCCI has reportedly asked bidders to bid for 84 and 94 matches at Rs 375 crore and Rs 400 crore but the decision will be taken based on the aggregate value of 74 matches
e4m Staff Jan 2, 2024 11:17 AM
Guest Column: Anup Chandrasekharan, COO – Regional Content, IN10 Media Network, shares his views on challenges in the streaming & broadcast industry in the light of the proposed mega-mergers and more
Anup Chandrasekharan Dec 30, 2023 8:49 AM
From groundbreaking deals to unexpected twists to layoffs, these six developments shaped the Media and Advertising landscape in 2023, creating ripples and capturing the attention of stakeholders
e4m Staff Dec 30, 2023 8:48 AM
As Adani Group's acquisition of NDTV completes a year, we take a look at the journey
Ruhail Amin Dec 29, 2023 3:48 PM
Digital Ad impressions went up by 50 percent in 2023 compared to previous year and doubled since 2021 indicating brands’ increased faith in tech platforms despite economic downturns, shows TAM data
Kanchan Srivastava Dec 29, 2023 8:34 AM
Republic World app offers content in English, Hindi, Bengali and Kannada
e4m Staff Dec 28, 2023 5:32 PM
Prior to this, Kumar held the position of Vice President- In, SEA & ME at the company
e4m Staff Dec 21, 2023 1:26 PM
Going forward, authenticity would be the keyword in most campaigns and brands will be more focused on partnering with influencers who provide genuine content and have a true follower base, say experts
Tanzila Shaikh Dec 21, 2023 8:53 AM
The higher social media consumption has led to a shift in media strategy among brands and also indicates a positive outlook for India’s growing influencer marketing and creator economy, share experts
Kanchan Srivastava Dec 21, 2023 8:31 AM
I&B minister Anurag Thakur has informed the Lok Sabha that 1,48,363 periodicals were registered with the Registrar of Newspapers for India in in 2023
e4m Staff Dec 20, 2023 12:10 PM
The acquisition of the “profitable” company is likely to be completed by March 1, 2024
e4m Staff Dec 19, 2023 6:39 PM
Prior to this, Sushma was SVP & Business Head- Kannada at The Walt Disney Company
e4m Staff Dec 18, 2023 5:36 PM
Through this service, lawyers will gain access to high quality production support for their podcasts in both audio and video formats
e4m Staff Dec 18, 2023 11:43 AM
Post the acquisition, the company will get equity shares both with and without voting rights
e4m Staff Dec 16, 2023 12:39 PM
Industry experts suggest that brands need to take greater measures and closely collaborate with platforms to ensure a safer advertising environment
Nilanjana Basu Dec 14, 2023 8:09 AM
This marks the network's second foray into the digital news landscape, following the introduction of Republic World in October 2023
e4m Staff Dec 13, 2023 5:34 PM
The Chief Operating Officer of Digital Business at Republic Media Network, Tapan Sharma, shares with e4m the objectives and goals of the recently launched R. Business
Chehneet Kaur Dec 13, 2023 2:04 PM
From adapting to a world without third-party cookies to the rise of Connected TV (CTV), these trends have not just influenced our present – they pave the way for the future
e4m Staff Dec 13, 2023 1:26 PM
At the e4m MarTech Conference, Mebrulin Francisco of EssenceMediacom and Prateek Tomar of Apollo 24/7 shared their expertise in responsible usage of data
Nilanjana Basu Dec 11, 2023 4:28 PM
Social commerce has become popular because of its nature, where the existing consumer behaviour of spending time on social media platforms and discovering products meets the ability to make a purchase
Shantanu David Dec 7, 2023 8:38 AM
In a chat with e4m, Pittie discusses adding more TV channels to the broadcast business, going regional, marketing strategies and more
Aditi Gupta Dec 4, 2023 9:08 AM
The IPL Chairman said at a recent meet that IPL was the ‘best Make in India brand’ since Independence
e4m Staff Dec 2, 2023 11:34 AM
Upon receiving the award for his outstanding contribution to the advertising industry, the CEO of IPG Mediabrands said: ‘We can do well only if the industry is doing well’
Aditi Gupta Dec 2, 2023 7:58 AM
The campaigns comprised daily festive quizzes that garnered more than 6 lakh entries, of which 650 winners were announced.
NATIVE CONTENT Dec 1, 2023 3:09 PM
Bhandari will oversee the entire national operations for all existing broadcast channels of the Network
e4m Staff Nov 29, 2023 9:02 AM
This collaboration brings IN10 Media Network's EPIC and Nazara to DistroTV
e4m Staff Nov 27, 2023 12:37 PM
Godfrey has over 15 years of experience leading innovative businesses in the Asia-Pacific region
e4m Staff Nov 27, 2023 11:41 AM
Apart from major brands like Reckitt Benckiser and Maruti Suzuki changing media agencies this year, there were several other key account movements this year. A concise look at the deals and more
Sonam Saini Nov 27, 2023 9:15 AM
From Dentsu's re-organisation to key changes in GroupM's leadership, here’s all major entries, exits and promotions of the year
e4m Staff Nov 24, 2023 8:56 AM
Over the next three years, the media investment company reportedly intends to raise $100 million
e4m Staff Nov 23, 2023 10:44 AM
Neela Mediatech is the gaming, animation and E-commerce, a business extension of the IP of ‘Taarak Mehta Ka Ooltah Chashmah
e4m Staff Nov 22, 2023 12:36 PM
However it's tough to quantify and depends upon the spending of political parties, clarified Group CFO Gupta during the Q2 earnings call
Sonam Saini Nov 22, 2023 8:53 AM
Good Ants Media aims to redefine storytelling, sparking transformation in narrative craft and audience engagement
e4m Staff Nov 21, 2023 1:50 PM
Aditya Kanthy, CEO of Omnicom Advertising Services, talks to e4m about the idea behind the creation of the new entity, the road ahead, and more
Tanzila Shaikh Nov 21, 2023 9:27 AM
He will handle legal, regulatory and governance responsibility across all media verticals
e4m Staff Nov 20, 2023 4:20 PM
HT Media platforms transformed, enveloping the print and digital editions of Hindustan Times in an immersive shade of blue
NATIVE CONTENT Nov 15, 2023 1:43 PM
The company said that the total revenue for the quarter declined Y-o-Y due to the shift of the festive season to Q3
Sonam Saini Nov 8, 2023 3:10 PM
As per the advisory, any such content is to be removed within 36 hours of being reported
e4m Staff Nov 8, 2023 11:23 AM
The Global CEO of IPG Mediabrands speaks exclusively to e4m Editor Naziya Alvi Rahman during her first visit to India
Naziya Alvi Rahman Nov 8, 2023 9:32 AM