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Delhi Metro Rail Corporation (DMRC) awards the naming rights for Inderlok, South Extension & Rajouri Garden metro stations to Bank of Baroda
e4m Staff Mar 26, 2024 5:51 PM
Apart from bringing in an infusion of funds, going public through an IPO lends an ad agency visibility and credibility, shared industry leaders
Kanchan Srivastava Mar 26, 2024 8:54 AM
The festival of colours brought out the creativity in brands as they teamed up for matching billboards and unleashed vibrant social media posts for Holi
e4m Staff Mar 26, 2024 8:36 AM
The outdoor campaign for Ultima batteries is an 80x30 billboard with a 44ftx25ft battery on one of the city’s busy flyovers
e4m Staff Mar 21, 2024 1:22 PM
The anamorphic storytelling opens with the cricket shot of KL Rahul and then the ball spinning around
e4m Staff Feb 27, 2024 10:29 AM
This 3D OOH execution is part of Piramal Realty's marketing campaign for its latest phase at Piramal Revanta
e4m Staff Feb 26, 2024 9:31 AM
Surging from 30 screens in 2022 to over 200 screens across Mumbai by 2023, the DOOH sector is experiencing remarkable growth. e4m explores the evolving business landscape of this dynamic medium
Tanzila Shaikh Feb 20, 2024 9:17 AM
According to Pitch Madison Advertising Report 2024, Out of Home (OOH) AdEx has reached Rs 4,140 crore
e4m Staff Feb 15, 2024 6:01 PM
This contract was awarded following a competitive bidding process conducted by the Airport Authority of India
e4m Staff Feb 12, 2024 3:02 PM
The initiative has been conceptualised and executed in collaboration with OMD India
e4m Staff Jan 25, 2024 2:37 PM
In the past, Nitin Kataria has held pivotal roles in organizations including BIG FM, Outlook, Posterscope, Cheil and Kinetic
e4m Staff Jan 10, 2024 5:26 PM
Influencer marketing, community building and adapting an omnichannel approach were other aspects that marketing leaders were working on this year, said industry leaders
Tanzila Shaikh Dec 29, 2023 12:20 PM
The campaign for the film by Warner Brothers was carried out in Mumbai
e4m Staff Dec 28, 2023 6:45 PM
Anthony Paul Raj has in the past worked with Vantage Advertising Pvt Ltd, Portland India Outdoor Advertising Pvt Ltd and Luminas India Associates
e4m Staff Dec 19, 2023 8:30 AM
The campaign was conceptualised and executed by Outdoor Advertising Professionals
e4m Staff Dec 18, 2023 12:56 PM
Industry players have been unanimous that integration with mobile and social media and location-based targeting were the highlights of the year
Chehneet Kaur Dec 18, 2023 8:11 AM
While some experts called the return of CGOOH in marketing a modern remix of an old TV trick, others pointed out that CGI campaigns are cost-effective and get eyeballs too
Tanzila Shaikh Nov 14, 2023 9:12 AM
Sectors like Automobile, Consumer Durables, Real Estate, E-commerce have been big on OOH advertising this World Cup season, irrespective of the association with the tournament, shared industry players
Tanzila Shaikh & Chehneet Kaur Nov 9, 2023 9:00 AM
Garg of Rapport India shared his hopes for the OOH industry that has impressively navigated the pandemic effects, his insights on the 'Megh Santoor' campaign for Taj Mahal Tea and more
Sonam Saini Nov 8, 2023 8:58 AM
The quirky OOH campaign across Delhi-NCR is a subtle dig at the city's declining air quality
e4m Staff Nov 6, 2023 10:30 AM
Ajay Mehta, MD – Cinema and OOH, GroupM India, speaks to e4m about the growth expected in the OOH sector, their display for Sprite during the India-Pak match, and more
Sonam Saini Nov 6, 2023 9:19 AM
According to Schindler, the estimated daily reach of in-lift advertising is over 1 million impressions across major cities
e4m Staff Oct 25, 2023 3:04 PM
AAI launched a tender for Chennai International Airport’s advertising concession around the start of the second quarter
e4m Staff Oct 23, 2023 5:19 PM
Increased footfalls, visibility, cultural connotation and emotional connection to the festival make the Pujo season an opportune time to go all out with OOH and banner advertising, say experts
Nilanjana Basu Oct 23, 2023 8:52 AM
As the celebrations begin, experts tell us the trends and challenges for the OOH sector this season
Chehneet Kaur Oct 12, 2023 8:49 AM
The campaign utilized more than 100 fan models designed by the brand
e4m Staff Sep 28, 2023 10:43 AM
Goel has over two decades of experience in the outdoor advertising sector
e4m Staff Sep 25, 2023 10:21 AM
The OOH campaign 'Yeh kisne dhoonda?', seen across Delhi and Mumbai, features amusing questions asked by users on the search engine
Tanzila Shaikh Sep 14, 2023 2:21 PM
Before joining Signpost, Raghavan was Business Head for The Hindu Business Line
exchange4media Staff Sep 14, 2023 10:54 AM
COO of Excitel Varun Pasricha shares why their latest OOH campaign ‘Drive Safely’ encourages people to not use the internet and how it will help in building brand awareness and recall
Chehneet Kaur Sep 11, 2023 8:50 AM
The Deputy Municipal Commissioner of Special Projects spoke exclusively to e4m on promoting digital OOH and facilitating growth of outdoor advertising in the city
Tanzila Shaikh Sep 6, 2023 8:53 AM
The billboard has been put up by PETA at Indira Gandhi International Airport
exchange4media Staff Sep 4, 2023 7:05 PM
The hoardings have been strategically located across five key locations in Mumbai -- Juhu, Bandra, Worli, Lower Parel & Dadar
exchange4media Staff Aug 28, 2023 2:20 PM
‘Barbenhiemer’ innovations, the power of AI and creative conversations are inspiring brands to explore the potential of the medium, say industry watchers
Tanzila Shaikh Aug 9, 2023 9:17 AM
Times OOH will hold the title spot on Gods Reign's team jersey for BGMS Season 2
exchange4media Staff Aug 8, 2023 4:17 PM
Industry players are unanimous in their view that advancements in OOH advertising and adaptation of innovative tech have opened new doors for the digital creators
Tanya Dwivedi Jul 13, 2023 9:07 AM
The brand is likely to spend Rs 100 crore on OOH ads this financial year
exchange4media Staff Jun 9, 2023 11:03 AM
Bhasin will also acquire a significant minority stake in the agency over a defined period of time
exchange4media Staff Jun 1, 2023 8:32 AM
We are immensely grateful to our amazing team, loyal clients, and valued customers who made this possible, says CEO Haresh Nayak
exchange4media Staff May 31, 2023 3:18 PM
The OOH creative emphasizes how the Godrej Properties’ project addresses the parking space shortage issue in Matunga
exchange4media Staff May 30, 2023 10:21 AM
The agency was also among winners at the recently held e4m Neon OOH Awards
exchange4media Staff May 28, 2023 12:41 PM
The entire campaign covered more than 400+ sites across top 10 cities of the country
exchange4media Staff May 23, 2023 5:56 PM
Speaking at e4m NEONS OOH Conference, Dorenberg, President of Canadian Out of Home Marketing and Measurement Bureau shared how key innovations and techniques in the country
exchange4media Staff May 20, 2023 1:20 PM
At the e4m NEONS OOH Conference, Mehta, Chairman of the Board of Selvel One and Chairman, The Indian Outdoor Advertising Association, delivered a valedictory address about the future of OOH
exchange4media Staff May 20, 2023 8:52 AM
At the e4m NEONS OOH Conference, panellists shared insights on the topic 'Leveraging DOOH for Innovative & Impactful Media Formats'
exchange4media Staff May 19, 2023 4:39 PM
Chakraborty, President, Rapport Chrome, spoke about the reality of digital OOH in India at the e4m NEONS OOH Conference 2023
exchange4media Staff May 19, 2023 3:58 PM
Shiv Kumar, Chief Marketing & Passenger Experience Officer, Manohar International Airport, spoke at the e4m NEONS OOH Conference
exchange4media Staff May 19, 2023 3:54 PM
Ray spoke on the topic ‘Media’s Role in the New Ecosystem of Experiential and Outdoor Advertising’ at the e4m Neons OOH conference
exchange4media Staff May 19, 2023 3:03 PM
At e4m NEONS OOH Conference, industry leaders discussed the future of out-of-home advertising
exchange4media Staff May 19, 2023 1:19 PM
At e4m NEONS OOH conference, experts spoke on ‘need for optimized OOH advertising for an efficient brand building’
exchange4media Staff May 19, 2023 12:53 PM
Industry leaders at the e4m NEONS OOH Conference discussed where out-of-home advertising stands today and what it needs at the moment to reach its full potential
exchange4media Staff May 19, 2023 10:40 AM
e4m NEONS OOH Awards 2023 honoured creative excellence in out-of-home advertising design & innovation
exchange4media Staff May 18, 2023 9:28 PM
Mountain Dew and Honda Activa were honoured with the ‘Advertiser of the Year’ award
exchange4media Staff May 18, 2023 9:27 PM
Rawat, creative director, Landor & Fitch India, spoke how outdoors are one of the most amazing areas of expression at the recently held NEONS OOH Conference
exchange4media Staff May 18, 2023 12:55 PM
At e4m NEONS OOH Conference, Singh of Tata Motors spoke about the impact of OOH, new practices, and more
exchange4media Staff May 18, 2023 8:47 AM
Chakrabarti, VP (Strategy and Creative) at Kinetic India, was speaking at the 4th edition of e4m NEONS OOH Conference & Awards 2023
exchange4media Staff May 18, 2023 8:46 AM
A single judge had earlier dismissed Hamdard's application, but Delhi HC overturned it in favour of the plaintiff
exchange4media Staff May 17, 2023 5:30 PM
Balsara, Chairman of Madison World, was speaking at his opening address on ‘OOH Fast Forward’ at the 4th edition of e4m Neons OOH Conference
exchange4media Staff May 17, 2023 3:53 PM
Industry heads will discuss the growth, challenges and opportunities of the evolving digital OOH ecosystem on May 18
exchange4media Staff May 16, 2023 9:06 AM
Experts to deliberate on the evolving OOH ecosystem, the challenges & opportunities and road ahead on May 17
exchange4media Staff May 15, 2023 8:54 AM
Industry heads to come together under one roof and share insights on the evolving OOH ecosystem, the challenges & opportunity and road ahead
exchange4media Staff May 8, 2023 12:14 PM
Experts to share insights on evolving out-of-home advertising strategies, growth of OOH ecosystem and more
exchange4media Staff May 3, 2023 12:06 PM
Despite the government crackdown, many gambling platforms have been finding covert ways to advertise their websites through surrogate ads, etc.
exchange4media Staff May 3, 2023 8:52 AM
Digital OOH company AdOnMo’s co-founder speaks to e4m about the challenges in the DOOH market and the next goals for the company
Nilanjana Basu Apr 28, 2023 9:00 AM
The campaign is aimed at leveraging airports as a key touch point as air travel surpasses pre-Covid levels, the company said
exchange4media Staff Apr 25, 2023 1:51 PM
Recently, many brands have opted for traditional OOH formats, including advertising on autos. e4m reached out to brands and experts to understand how these formats are more impactful
Tanzila Shaikh Apr 25, 2023 9:31 AM
Laetitia Lim, CEO, Quividi, and Amanda Dorenberg, President of COMMB, to share insights at the 4th edition of the conference
exchange4media Staff Apr 10, 2023 1:46 PM
Mangesh Shinde, Co-Founder of Osmo advertising, shares insights about using AI and ML in the OOH sector
Medha Jha Apr 5, 2023 12:05 PM
The brand has installed a road roller on a billboard along the streets of Mumbai and Delhi. It has been conceptualized and executed by MOMS
exchange4media Staff Apr 4, 2023 11:57 AM
Industry leaders share key points that brands should consider while using experiential marketing for OOH campaigns
Medha Jha Mar 30, 2023 9:09 AM
The bell ringing ceremony on Friday was attended by senior political leaders, film actors and other renowned personalities from the corporate world
exchange4media Staff Mar 25, 2023 11:17 AM
Shares of the company will be listed on BSE SME Platform on March 24
exchange4media Staff Mar 23, 2023 6:05 PM
The DOOH ad company has created a record with a 20m x 5m LED screen floating on the waters next to the Bandra-Worli Sea Link
exchange4media Staff Mar 22, 2023 11:04 AM
Hyperlocal engagement, cost-effectiveness and more disposable income are drawing advertisers to opt for outdoor advertising in rural India, say industry heads
Tanzila Shaikh Mar 3, 2023 9:02 AM
The 1,386-km long expressway gives brands the benefit of achieving total market coverage and reaching a wider audience in a short span
Shantanu David Feb 27, 2023 9:07 AM
The company seeks to enter the DOOH space and position the company in the ‘minds of people, Chief Managing Director Dr. Yogesh Lakhani told e4m
Tanzila Shaikh Feb 17, 2023 9:17 AM
The Partner & Group CEO of Madison Media and OOH reviewed media practices at the unveiling of the Pitch Madison Advertising Report 2023
exchange4media Staff Feb 16, 2023 2:43 PM
This is an exclusive 20-year advertising contract for the Manohar International Airport
exchange4media Staff Feb 13, 2023 3:02 PM
As part of e4m TechTalk series, Rachna Lokhande, an OOH industry leader and founder of Glocal Bridge, writes about some key developments in the DOOH sector
Rachna Lokhande Feb 13, 2023 9:02 AM
The campaign for upcoming show Tere Ishq Mein Ghayal has created a good buzz on social media, thanks to the hoardings that show a clawed heart
exchange4media Staff Feb 9, 2023 8:24 AM
Ajay Mehta, Founder and MD, Interactive Television, and MD of Kinetic India, shares toplines of emergent trends in the outdoor advertising medium
Ajay Mehta Jan 27, 2023 7:56 AM
The report by Srishti Media and Waulite enlists several key trends that the sector is likely to witness in 2023
exchange4media Staff Jan 20, 2023 1:37 PM
Waulite Media and Shristy Media release report listing 7 major trends
exchange4media Staff Jan 17, 2023 7:01 PM
The campaign showcases new offer launches and exclusive curated events
exchange4media Staff Jan 16, 2023 5:04 PM
As the billboard jugalbandi between Blinkit and Zomato got viral on internet, many brands came up with similar creatives to milk the ‘dhood-kheer’ line
exchange4media Staff Jan 6, 2023 4:54 PM
As part of the campaign, billboards have been put up across prime locations of Mumbai
exchange4media Staff Jan 4, 2023 3:58 PM
Industry leaders say 2023 will be the year for the outdoor medium - along with the expansion of OOH media as a whole digital OOH is set to play a significant role in fuelling the sector’s growth
Sonam Saini Jan 3, 2023 8:58 AM
The campaign is based on the insurer expanding the definition of ‘family’
exchange4media Staff Jan 2, 2023 2:49 PM
The first-of-its-kind set-up has been installed in Bengaluru
exchange4media Staff Dec 23, 2022 3:10 PM
The Ahmedabad-based brand utilised the complete network of digital billboards by occupying all slots, managed by Times OOH in the city
exchange4media Staff Dec 21, 2022 3:10 PM
The campaign has been launched in partnership with Times OOH
exchange4media Staff Dec 12, 2022 3:13 PM
The campaign is spread across high footfall catchment areas of North India
exchange4media Staff Dec 6, 2022 5:42 PM
Shoma Narayanan, Managing Director - Group Strategic Marketing and Communications, DBS Bank India tells us all about the new campaign, brand ethos and the challenges of being a foreign bank in India
Ritika Raj Dec 5, 2022 9:06 AM
The key offerings include brand name on the platform signage, colour scheme of the platform, wrapping/painting on seating benches, branding on the fence of the potted plants, etc.
exchange4media Staff Nov 16, 2022 5:09 PM
The e4m Media Ace Award is a recognition of works done by the agencies from June last year
exchange4media Staff Oct 7, 2022 10:20 AM
Some of the most prominent brands executing pDOOH campaigns are Flipkart, Cleartrip, TATA Cliq, Automobile brands Royal Enfield, Mahindra, and Hyundai, the company said
exchange4media Staff Oct 6, 2022 6:55 PM
The outdoor campaign in the backwaters of Kerala has been conceptualised by Tribes Communication
exchange4media Staff Oct 5, 2022 11:00 AM
The hyperlocal ads explore the dating cultures of specific cities
exchange4media Staff Oct 4, 2022 12:31 PM
Inventech, a Laqshya Media Group company, has created the industry-first 3D DOOH installation
exchange4media Staff Sep 20, 2022 12:01 PM
The campaign has been launched on digital OOH in partnership with Times OOH
exchange4media Staff Sep 14, 2022 3:28 PM
The bids are for nine metro stations of Corridor 1 of Phase I Extension
exchange4media Staff Sep 1, 2022 7:59 PM
OOH industry observers are unanimous that digital billboards have emerged to be an effective canvas with data capabilities
Sonam Saini Sep 1, 2022 9:01 AM
Nipun Arora, Hardik Kapdi & Mangesh Shinde have collaborated to launch the omnichannel location-based advertising agency
exchange4media Staff Aug 30, 2022 10:52 AM
The display sites are named ‘Digital Alley’ and ‘Digital Square’
exchange4media Staff Aug 29, 2022 5:48 PM
The leadership team collectively has decades of experience working in many organizations of repute in the past.
exchange4media Staff Aug 24, 2022 8:40 PM
Kinetic collaborated with MediaCom and Ogilvy to deliver the campaign
exchange4media Staff Aug 16, 2022 2:44 PM
Industry players positive that the sector will touch pre-Covid levels; freedom to be outdoors and emergence of new categories like online gaming and D2C brands identified as key growth drivers
Sonam Saini Aug 9, 2022 8:29 AM
Real estate & builders, consumer services, retail, BFSI and media top five categories investing in OOH
exchange4media Staff Aug 3, 2022 7:44 PM
The report, which traces the evolution of OOH, will be released at the Taj Santacruz, Mumbai
exchange4media Staff Aug 3, 2022 8:40 AM
The campaign carries a quirky brand messaging - ‘Dimag Matt Khaa, Fritts Kha’
exchange4media Staff Aug 2, 2022 1:52 PM
In conversation with exchange4media, Ajay Mehta, Founder and MD, Interactive Television, and MD of Kinetic India, spoke about how 2022 was panning out for the OOH industry
Sonam Saini Jul 27, 2022 8:35 AM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Jul 23, 2022 7:52 AM
Many traditional billboards in cities like Mumbai are getting converted into DOOH, leading to the growth of this medium by leaps and bounds, say experts
Sonam Saini Jul 19, 2022 8:44 AM
The campaign promotes their recently opened tech-platform Pescalive
exchange4media Staff Jul 14, 2022 3:40 PM
Mittal was Vice President and Business Head – Experiential Marketing at BCCL
exchange4media Staff Jul 4, 2022 11:17 AM
The panel will track and report purchases made for 13 OOH categories
exchange4media Staff Jun 28, 2022 11:16 AM
The brand has used various touchpoints of the station to showcase its entire product range with larger-than-life imagery
exchange4media Staff Jun 21, 2022 6:43 PM
The campaign covers four cities across India and includes eye-catching billboards in prominent, high-traffic locations
exchange4media Staff Jun 16, 2022 11:44 AM
Industry players acknowledge that there has been a shift from traditional OOH to digital outdoor screens that are already accommodating smarter marketing strategies
Shantanu David Jun 14, 2022 9:03 AM
Over 500 hoardings have been put up in key locations in several key markets for the brand
exchange4media Staff May 27, 2022 8:40 AM
The campaign involves a series of installations, including billboards, unipoles, and bus shelters located across Delhi/NCR
exchange4media Staff May 23, 2022 10:28 AM
As per industry estimates, the sector is expected to register a 12-15% growth as compared to the pre-pandemic levels
Sonam Saini May 17, 2022 8:45 AM
The FMCG major recently roped in Connect OOH for the campaign
exchange4media Staff May 16, 2022 1:23 PM