television
According to TRAI’s annual report, advertisement revenue recorded marginal increase of 1.6%
Sonam Saini Feb 21, 2024 8:34 AM
At the Pitch Madison Advertising Report 2024 launch, Vikram Sakhuja, Partner & CEO, Madison Media & OOH, spoke about television ratings, cross-media measurement, digital ratings and much more
Ritika Raj Feb 16, 2024 8:36 AM
As per BARC, 803 million viewers tuned in to Sports on TV in 2023, 98% of which was attributed to cricket events
NATIVE CONTENT Jan 10, 2024 7:35 PM
The tribunal has reportedly given its nod to a joint proposal by luggage manufacturer Goblin India and financial services firm Khandwala Finstock to acquire the bankrupt network
e4m Staff Nov 17, 2023 1:57 PM
The expansion of news to FAST (free, ad-supported streaming television) is a win-win for viewers, publishers and advertisers alike
NATIVE CONTENT Nov 1, 2023 9:26 AM
2023 broke all viewership records on TV delivering a tournament reach of over 500 million viewers and a 34% increase in TVR compared to 2022, as per BARC
NATIVE CONTENT Sep 12, 2023 6:45 PM
According to the TAM AdEx quarterly report on television advertising, TV ad volume in Jan-Mar 2023 declined by 4 % over Jan-Mar 2021
exchange4media Staff Jun 21, 2023 5:16 PM
Prior to this he was Managing Editor of ‘'CNBC Awaaz' and 'CNBC Bajar'
Ruhail Amin Jun 19, 2023 8:58 PM
Kapoor joined the network in 2022 as Chief Creative Officer
exchange4media Staff Apr 25, 2023 7:50 PM
As Deputy Editor and Senior Anchor, Khanna will headline many of the platform’s shows in addition to being a part of the core editorial team
exchange4media Staff Apr 18, 2023 4:07 PM
Ritu Mittal, Head – Marketing and Digital, Bayer Consumer Health India, talks about Bayer Health’s journey over the years, and more
NATIVE CONTENT Apr 13, 2023 9:19 AM
Dr. Annurag Batra writes on why TV is essentially the mainstay for brand building and how television is less cluttered than any other medium
Dr Annurag Batra Mar 6, 2023 2:18 PM
This ITA award is the apt recognition to AajTak, for Aaj Tak is no longer just one news channel, it is a movement, says Kalli Purie
exchange4media Staff Dec 12, 2022 8:26 PM
The ad film, #InnConnectionsKeNaam, has been created by Chimp&Z Inc
exchange4media Staff Nov 23, 2022 5:17 PM
The #KhushiyonKePeeche campaign is an extension of #DisneyStarKaNaman campaign
exchange4media Staff Nov 21, 2022 3:26 PM
ICICIDirect Markets’ app has teamed up with ‘NEXT by Rediffusion’ to launch its cutting-edge features to aid the millennials to start investing in an easy and smart way
exchange4media Staff Nov 14, 2022 5:45 PM
A 1980-batch IAS officer, Arora earlier headed various key departments in the central government and the Rajasthan government
exchange4media Staff Oct 6, 2022 8:37 AM
The most awaited sporting event of the year brings festive cheer for brands shortly after the biggest ever Asia Cup on TV
exchange4media Staff Sep 27, 2022 10:03 AM
Viewers credit big screen experience, audio-visual quality, no distractions from notifications and watching matches with friends and family as the distinct motivations to watch sports on TV
exchange4media Staff Sep 20, 2022 10:30 AM
While speaking to media analysts on FTA, Punit Goenka emphasised that the industry must wait patiently to see the full impact of the pull-out on subscription revenues
exchange4media Staff Sep 9, 2022 7:57 AM
Eenadu Television was launched in 1995 and is known for providing a platform for artists
exchange4media Staff Sep 3, 2022 9:10 AM
In conversation with exchange4media, Ajay Mehta, Founder and MD, Interactive Television, and MD of Kinetic India, spoke about how 2022 was panning out for the OOH industry
Sonam Saini Jul 27, 2022 8:35 AM
The advisory says such coverages appear to be violative of the Programme Code as defined under Section 5 of the Cable Television Network (Regulation) Act, 1995
exchange4media Staff Jun 14, 2022 12:58 PM
The channel launches its new positioning through ‘Apni vibe, apni tribe’ campaign across its key markets
exchange4media Staff May 25, 2022 2:34 PM
According to media reports, producer Asit Kumarr Modi is trying hard to make him stay
exchange4media Staff May 17, 2022 4:22 PM
Based on astrological predictions of the day, the 40-min show will be hosted by astrologist and spiritual Guru Pawan Sinha
exchange4media Staff May 17, 2022 2:34 PM
The total number of registered MSOs has increased to 1,763 as of March 21, 2022, from 1, 750 on December 30, 2021
exchange4media Staff Mar 22, 2022 8:58 AM
The report also stated that the growth in Pay TV, Free TV & Connected TV shows that overall TV connections will keep growing at a pace of over 5% per year to cross 67% of Indian households by 2025
exchange4media Staff Mar 22, 2022 8:36 AM
Krishnan, Whisper Media CEO and Director in India, outlines that the biggest challenge right now is to get more marketers to realise the value of ICA in advertising
Mansi Sharma Mar 9, 2022 8:36 AM
The second article in the PowerPlay Series discusses how IPL has empowered brands in their pursuit to become unicorns, as we approach the 15th season of India’s favourite mega event
exchange4media Staff Jan 27, 2022 7:21 PM
The company says the move will accelerate its planned expansion across the digital ecosystem
exchange4media Staff Jan 15, 2022 7:47 AM
According to the TRAI report, the total pay active subscriber base of private DTH operators has decreased by 1.4% to 68.89 million in September 2021 from 69.86 million in June 2021
exchange4media Staff Jan 11, 2022 4:02 PM
TV will continue to be the popular medium for all category of brands, and the sector is expected to see double-digit growth in AdEx in 2022, share experts
Sonam Saini Jan 11, 2022 9:09 AM
The regulator has communicated to the broadcasters that it is willing to look into their concerns provided they withdraw the case in the Supreme Court, says a source in the industry
Javed Farooqui Jan 10, 2022 9:01 AM
The movie marathon will include titles such as Tere Jaisa Yaar Kahan, Challenge, Mera Watan, Maa Tujhe Salam& Pawan Raja
exchange4media Staff Jan 5, 2022 6:57 PM
Despite the content multiverse, the traditional media is going to stay the dominant source of entertainment
Archana Khatri Das Jan 5, 2022 9:34 AM
Experts suggest the overlapping can be a game-changer for both the networks and the industry as advertisers can achieve high GRPs in a cost-efficient manner through 'combo-deals'
Sonam Saini Dec 27, 2021 9:39 AM
The channel has 41 out of the Top 50 IMBD rated movies in Malayalam in its library
exchange4media Staff Dec 22, 2021 5:42 PM
Experts believe that print, radio, and outdoor are also expected to recover some lost ground due to aggressive spending by advertisers across categories
Javed Farooqui Dec 22, 2021 8:58 AM
As per the BARC THINK Report, TV ad volumes stood at 156 mn seconds, 3% higher than 2020 and 31% higher than 2019
exchange4media Staff Dec 20, 2021 5:07 PM
e4m Conclave: upGrad CEO emphasised that TV can’t reach a certain niche population despite having a wider reach
exchange4media Staff Dec 14, 2021 8:48 AM
This one-of-a-kind service will offer a variety of romantic content across Hollywood, Bollywood and Television
exchange4media Staff Dec 3, 2021 3:04 PM
The campaign acknowledges the growing influence of other gadgets in users’ life for consuming content. However, 765 M people still spend an incomparable 903 B mins watching TV every week
exchange4media Staff Nov 22, 2021 3:43 PM
Fans can enjoy the cricket series and world television premiere of the movie Shershaah (on Decemebr 19) also on Rishtey Cineplex, Voot and Jio
exchange4media Staff Nov 17, 2021 3:22 PM
Viewers are expected to witness more than 12-15 new shows in the last two months of the year 2021
Sonam Saini Nov 17, 2021 8:47 AM
Indore Additional District Magistrate Pawan Jain has said that the administration will release detailed guidelines under Section 144 of CrPC to control unauthorised digital news channels
exchange4media Staff Nov 2, 2021 8:44 AM
The paper has been issued after the regulatory body received a reference from MIB to look at the issue from a fresh perspective considering the changes in the market
Javed Farooqui Oct 26, 2021 8:18 AM
Broadcasters believe that an encouraging festive season may be in the offing after August 2021 recorded the highest ad volumes on TV since the second lockdown in April 2021
Sonam Saini Sep 28, 2021 9:08 AM
The channel is set to add over 140 hours of fresh content with new show launches and fresh seasons for its popular shows
exchange4media Staff Sep 25, 2021 11:00 AM
Terming the past year as a fantastic one, Kevin Vaz, Head of Entertainment, Star & Disney India, tells us why Star India remains focused on regional markets to forge deeper connections with audiences
Simran Sabherwal Sep 15, 2021 8:42 AM
The resolution for Shobha Kapoor's remuneration received 43.23% votes in favour & 56.77% votes against it, whereas Ekta Kapoor's remuneration got 44.549% votes in favour & 55.451% votes against it
exchange4media Staff Sep 7, 2021 4:57 PM
The 30-day campaign slated to run till the end of September will target key markets including Andhra Pradesh, Telangana, Odisha, Tamil Nadu, Kerala and Karnataka
exchange4media Staff Sep 7, 2021 2:05 PM
According to the report, the corporate/brand image category saw the highest surge in ad volumes with 3.5x growth
exchange4media Staff Aug 13, 2021 8:37 AM
Television company NDTV Limited recorded 'the best Q1 in its history' with a profit of Rs 13.9 crore
exchange4media Staff Aug 11, 2021 8:10 AM
The Bhojpuri channel has lined up a slew of blockbuster films every Saturday at 6:30 pm starting 14 August
exchange4media Staff Aug 10, 2021 1:31 PM
Guest Column: Vidhu Sagar, Managing Director - India, MediaDonuts, outlines the Covid-19 impact on Indian media and how digital overtook print for the first time in India
Vidhu Sagar Jul 29, 2021 3:26 PM
The report says that over 3,000 exclusive advertisers and 5,000 exclusive brands advertised during Jan-Jun'21 compared to Jan-Jun'20
exchange4media Staff Jul 20, 2021 9:12 AM
The network has onboarded brands like Apple, HUL, Amazon, Tata Motors among others
exchange4media Staff Jul 19, 2021 1:09 PM
The association fears that MIB will have the unbridled power to regulate news content based on whimsical interpretation of terms like ' obscene', 'anti-national' and ' good taste' in Rules 6 and 7
Javed Farooqui Jul 19, 2021 8:28 AM
The ministry had prescribed a three-tier grievance redressal mechanism for TV content by amending the CTN Rules 1994
Javed Farooqui Jul 16, 2021 1:12 PM
Sanil will be based in Mumbai and report to Avinash Kaul, CEO, Network18 Broadcast News
exchange4media Staff Jul 13, 2021 4:54 PM
New entrants to the brand list were Ajio, Boost and Amazon Prime Video. Hindustan Unilever continued to be the biggest advertiser
exchange4media Staff Jul 9, 2021 8:19 AM
All shows including Kannante Radha, Balahanuman, Sasneham, Santhvanam, Amma Ariyathe, and more, will air 6 days a week
exchange4media Staff Jul 2, 2021 6:31 PM
The channel will air World Television Premiere of Brother’s Day on 2nd July at 7 PM
exchange4media Staff Jun 30, 2021 2:57 PM
The action-packed movie will air on Sunday 27th June, 2021, at 1 PM and 4 PM
exchange4media Staff Jun 25, 2021 4:44 PM
The sector witnessed 95% growth on Print, 86% on TV, 93% on Radio, and 50% on Digital during Jan-May’21 as compared to Jan-May’20
exchange4media Staff Jun 21, 2021 8:44 AM
Will the Centre's move ensure parity between TV and OTT and give more teeth to the SRBs? Experts weigh in
Javed Farooqui Jun 18, 2021 7:21 AM
The amendment includes the provision of a statutory mechanism for redressal of grievances/complaints of citizens relating to content broadcast by television channels
exchange4media Staff Jun 17, 2021 6:50 PM
The company plans to spend Rs 200-250 crore on satellite rights acquisition
Sonam Saini & Javed Farooqui Jun 15, 2021 8:57 AM
The channel also launches non-fiction series ‘Super Serial Championship – season 3’ on 20th June, at 8 pm
exchange4media Staff Jun 14, 2021 4:39 PM
More than 500 digital news publishers and OTT platforms had furnished the requisite information under Rule 18 of the Information Technology Rules, 2021
Tasmayee Laha Roy Jun 14, 2021 9:20 AM
The company's total revenue for the quarter ended March 31, 2021 stood at Rs 802.55 crore, as against Rs 758.13 crore for the quarter ended March 31, 2020
exchange4media Staff Jun 12, 2021 8:46 PM
The regulator said that the framework is expected to bring several important benefits to the television broadcasting sector as well as the consumers
exchange4media Staff Jun 11, 2021 5:54 PM
As per the weekly data, Sony Entertainment Television‘s dance reality show 'Super Dancer Chapter 4' enters the top five shows' list in both urban and overall markets
exchange4media Staff Jun 10, 2021 2:40 PM
The series will premiere on 10th June at 9 pm on the channel
exchange4media Staff Jun 8, 2021 4:33 PM
The horror-thriller movie will be telecast on 4th June, 2021
exchange4media Staff Jun 3, 2021 2:34 PM
Star Plus' shows took the lead across markets among the list of top five programs
exchange4media Staff Jun 3, 2021 2:04 PM
The channel has been made available to Sky subscribers from June 1
exchange4media Staff Jun 3, 2021 12:32 PM
From ensuring additional safety and hygiene measures to covering the cost of logistics, broadcasters bear the additional expenses despite ad revenue going down
Sonam Saini Jun 2, 2021 9:06 AM
In a letter to MIB, NBA explained that application of IT rules 2021 will lead to duplication of the adjudicatory & redressal mechanism resulting in the creation of parallel adjudicatory bodies
exchange4media Staff May 27, 2021 5:29 PM
The dance show will be telecast on May 29th and 30th Saturday at 7:30 pm
exchange4media Staff May 26, 2021 12:34 PM
As per the report, the sector witnessed a growth of 68% on TV and 26% increase in print ad space as compared to the same period in the previous year
exchange4media Staff May 26, 2021 9:07 AM
In addition to this, the channel will also air the Indian Television Premiere of comedy-drama Cocktail at 1:30 pm, on May 29
exchange4media Staff May 24, 2021 12:14 PM
The movie featuring Namit Tiwari and Poonam Dubey will air on May 23, at 6 pm
exchange4media Staff May 19, 2021 1:49 PM
The latest BARC data says that broadcasters across Hindi GECs launched over 20 shows by April 2021, but none could make it to the top ten, barring Super Dancer Chapter 4 on SET
Sonam Saini May 17, 2021 8:35 AM
Star Utsav continued to lead both rural and overall (Urban+Rural market) this week
exchange4media Staff May 13, 2021 2:18 PM
The dark comedy revolving around the estranged love story will be aired on 9th May at 7:00 PM
exchange4media Staff May 4, 2021 5:17 PM
According to Ormax Media report, print media continues to lead on credibility, with a score of 62%, and radio holds on to its no. 2 position with a 56% score
exchange4media Staff May 3, 2021 5:13 PM
Comparatively, the first 14 matches of IPL 2020 had a cumulative reach of 116 million viewers, and IPL 2019 had a cumulative reach of 101 million viewers for the first 17 matches
exchange4media Staff May 1, 2021 7:58 AM
The launch of 12 children's channels in multiple languages will take the network's channel count to 24
exchange4media Staff Apr 26, 2021 10:12 AM
Industry experts opine that multiple factors — from pricing to improved consumer sentiments — may be responsible for 2021 starting out on a good note for TV advertising
Sonam Saini & Tasmayee Laha Roy Apr 26, 2021 8:57 AM
The show’s caller tune secured a total of 1 crore views on Zee Kannada’s YouTube platform
exchange4media Staff Apr 22, 2021 3:15 PM
The reality/game show will be aired every Saturday and Sunday at 6.30 pm, starting 24th April
exchange4media Staff Apr 21, 2021 4:37 PM
The all-day event will be followed by the seventh edition of e4m Prime Time Awards to recognise the gold standard in TV advertising
exchange4media Staff Apr 21, 2021 8:52 AM
The government issued new guidelines on the night of April 13 and imposed section 144 for 15 days amid the COVID surge
exchange4media Staff Apr 14, 2021 9:03 AM
ShortsTV Chief Executive Carter Pilcher feels that Indian content has an enormous potential globally
Javed Farooqui Apr 8, 2021 8:19 AM
Going beyond the traditional marriage sequence, Zee Kannada embraces the success of the show by celebrating the marriage of the protagonists with the residents of Mandya and Davangere
exchange4media Staff Apr 7, 2021 1:25 PM
In 2009, the channel achieved its first 1000 subscribers followed by 10 million in 2017, 50 million in 2019 and 100 million now
exchange4media Staff Apr 6, 2021 3:39 PM
The movie, aired on Star Gold on 21st March, has garnered 63 million views from across India
exchange4media Staff Apr 5, 2021 1:22 PM
The producers of several shows said that they are strictly following SOPs and taking all necessary precautions on the sets to provide undisrupted entertainment to their audience
Sonam Saini Apr 1, 2021 8:22 AM
According to the report, Digital media and online gaming were the only segments that grew in 2020 adding an aggregate of INR 26 billion
exchange4media Staff Mar 26, 2021 1:50 PM
Conceptualised by Dentsu Impact, Vivo's #DelightEveryMoment campaign was heavily advertised on TV during IPL 2020. Lowe Lintas too worked on other aspects of the campaign
Raushni Bhagia Mar 26, 2021 8:26 AM
The Holi event will be aired on March 28th and the fiction show will be launched on March 29th
exchange4media Staff Mar 24, 2021 4:27 PM
The three main categories judged were creative, media and broadcasters. These were further divided into 30 sub categories
exchange4media Staff Mar 23, 2021 5:36 PM
The new agreements will begin with the 2023 season and run through the 2033 season
exchange4media Staff Mar 19, 2021 5:03 PM
The show will be on air every Monday to Saturday at 8:30 PM only on Zee Tamil and Zee Tamil HD
exchange4media Staff Mar 18, 2021 2:25 PM
Together, they intend to launch a movie fund which will invest into both receivable financing as well as gap funding of projects
exchange4media Staff Mar 17, 2021 4:24 PM
Prior to the awards, there will be a prelude of exclusive events which will be telecast, every Sunday afternoon on Star Vijay
exchange4media Staff Mar 11, 2021 7:21 PM
The horror hit will be telecast on Sunday, 14th March 2021, at 4 pm only on Colors Tamil
exchange4media Staff Mar 11, 2021 12:55 PM
The show will premiere on 15th March and will air from Monday to Saturday at 7.00 pm
exchange4media Staff Mar 10, 2021 12:53 PM
As per the report, milk beverages and chocolates together contributed 27% to the ad volume of F&B sector
exchange4media Staff Mar 10, 2021 8:14 AM
Zee Kannada began a quest for similar real-life characters who despite facing the harsh realities and struggles, emerge triumphant as a strong women
exchange4media Staff Mar 9, 2021 1:20 PM
Executed by Taproot Dentsu and Dentsu Webchutney, the campaign will go live in multiple languages across TV, digital, print, radio and OOH
exchange4media Staff Mar 6, 2021 7:40 AM
The show will premiere on March 8th at 2.30 pm, Monday to Saturday, on Dangal TV
exchange4media Staff Mar 4, 2021 1:32 PM
Publishers will have to appoint a Grievance Redressal Officer based in India. The officer shall take a decision on every grievance they receive within 15 days
exchange4media Staff Feb 26, 2021 7:50 AM
The campaign is launched across television, OOH and digital channels
exchange4media Staff Feb 23, 2021 4:31 PM
The best performance of the ‘Shivgarjana’ will be aired on TV & across all social media platforms of Zee Vajwa
exchange4media Staff Feb 19, 2021 6:24 PM
The company's ad revenue at Rs 309 crore was down 9.4% YoY as ad spends by retail is yet to pick up
Javed Farooqui Feb 17, 2021 8:25 AM
An adaptation of ongoing Colors Marathi's Jeev Zala Yeda Pisa, this show brings together exceptionally strong characters, outstanding chemistry and an extremely interesting storyline
exchange4media Staff Feb 12, 2021 3:20 PM
Guest Column: The threat of the pandemic has instilled in us a change in outlook towards life & beyond, says Tushar Shah, Business Head, English Cluster, Sony Pictures Networks India
Tushar Shah Feb 12, 2021 8:28 AM
The channel is set to telecast the movie at 12 pm on 14th February
exchange4media Staff Feb 10, 2021 1:26 PM
Produced by Rashmi Sharma Telefilms, 'Ranju Ki Betiyaan' will premiere on 15th February 2021 at 9.30 pm
exchange4media Staff Feb 10, 2021 11:49 AM
Total expenses stood at Rs 82.4 crore compared to Rs 85.03 crore a year ago
exchange4media Staff Feb 10, 2021 8:02 AM
In collaboration with Archaeological Survey of India, the documentary unearths the secrets buried for more than 4000 years
exchange4media Staff Feb 8, 2021 4:58 PM
A total of 909 satellite TV channels have been permitted to operate in India till January 2021
exchange4media Staff Feb 8, 2021 8:31 AM
The report also noted that television has the largest share in the Indian advertising market at 41%, thanks to strong audience loyalty
exchange4media Staff Feb 8, 2021 7:51 AM
The brand will be airing its ads for fans, air coolers, lighting and switchgear during live matches and non-live content on Star Sports channels in English, Hindi, Tamil, Telugu & Kannada
exchange4media Staff Feb 5, 2021 2:47 PM
Featuring Harsh Rajput and Krishna Mukherjee in leading roles, the show will air every Saturday & Sunday at 8 pm
exchange4media Staff Feb 4, 2021 4:50 PM
With this launch, National Geographic will now be available in six languages – Kannada, Tamil, Telugu, Hindi, Bangla and English
exchange4media Staff Jan 28, 2021 2:58 PM
One of the key proposals of the amendment is to include broadcasters and DPOs in the purview of the act
Tasmayee Laha Roy Jan 27, 2021 8:44 AM
Net profit at Rs 31.6 cr registered a 201% growth compared to the same quarter last year
exchange4media Staff Jan 22, 2021 5:08 PM
This is an initiative to celebrate and showcase Indian entrepreneurship, Indian innovation, and Indian ideation, especially in the media tech space
exchange4media Staff Jan 19, 2021 1:44 PM
The original deadline for the twelve-week suspension was Friday
exchange4media Staff Jan 16, 2021 8:56 AM
The senior journalist shares his views about television news with Kailashnath Adhikari, MD, Governance Now, during the Visionary Talk series
exchange4media Staff Jan 15, 2021 8:57 AM
The draft policy aims to meet the diverse requirements of the audience to receive news, reliable information & high-quality entertainment anytime, anywhere in the language of their choice
exchange4media Staff Jan 12, 2021 3:51 PM
Guest Column: Sanjeev Kotnala, Independent Brand and Marketing Advisor, Coach & Facilitator, discusses how a measurement system involving technology & human engineering is vulnerable to manipulation
Sanjeev Kotnala Jan 12, 2021 1:22 PM
The session titled ‘Content: Rise of On-Demand Models’ had four speakers and was moderated by Karan Taurani, VP, Elara Capital
exchange4media Staff Jan 12, 2021 9:04 AM
As per the data, six out of the top 10 brands in the music genre are from Reckitt Benckiser, viz Dettol (2 brands), Lizol, Vanish, Harpic and Veet
exchange4media Staff Jan 12, 2021 8:16 AM
Partnership to include broadcast of all yearly marquee events of New Japan Pro-Wrestling, starting January 09, 2021
exchange4media Staff Jan 8, 2021 12:58 PM
While the viewers are excited for the display of breathtaking performances on ‘DKD,’ there has been a lot of speculation over who will be the mentors this season
exchange4media Staff Jan 8, 2021 12:21 PM
The revamped identity is in line with the brand's promise of 'Kaalji Tumchi Hith Maharashtrache' (Viewer’s Concern & In the Interest of Maharashtra)
exchange4media Staff Jan 8, 2021 12:00 PM