Apple
Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
Here are three excellent Windows features we really want to see in macOS
By Kristina Terech published
We’d like to see macOS integrate window snapping, clipboard history, and gaming advancements.
iOS 18: rumored features, predicted release date, and everything we want to see
By James Rogerson last updated
Updated iOS 18 could put a big focus on AI. Here's what we've heard about the update so far, and what we want to see from it.
iPhone 16 Pro: latest news, rumors and everything we know so far
By Axel Metz last updated
Updated Here's everything we've heard so far about Apple's rumored iPhone 16 Pro device, from its release date to its features.
Siri in iOS 18 rumored to be 'more conversational and versatile' thanks to AI
By David Nield published
Another day, another bunch of leaks around what Apple is planning to do with generative AI in its products.
The iPhone 16 Pro is tipped to come with a 20% brighter screen
By David Nield published
The latest iPhone 16 rumor suggests at least one of the models is going to come with a display that's brighter.
ICYMI: the week's 8 biggest news stories from Amazon's awful ad plans to Apple's magnificent M4 iPad Pro reveal
By Hamish Hector published
In case you missed it Apple showed off new iPads, James Gunn's "Superman" found his suit, and Amazon's ads got bad.
OpenAI has big news to share on May 13 – but it's not announcing a search engine
By David Nield published
OpenAI will be sharing some news on Monday, but the rumored ChatGPT search engine won't appear.
Apple could revive a legendary product it killed 13 years ago — heir to Xserve to run on M2 Ultra silicon according to reports but no sign of Mac OS X Server yet
By Desire Athow published
Apple throws down the gauntlet at Google and Microsoft in the race toward AI domination
Get daily insight, inspiration and deals in your inbox
Get the hottest deals available in your inbox plus news, reviews, opinion, analysis and more from the TechRadar team.