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How the EU’s DMA is changing Big Tech: all of the news and updates

The European Union’s Digital Markets Act (DMA) has come into force, and it’s meant that some of the world’s biggest tech companies are having to make major changes to how they operate.

The law, which is designed to increase competition in the EU’s digital markets, designates some large online companies and their services as “gatekeepers.” Those that have received the gatekeeper designation — the companies on the list are Alphabet, Amazon, Apple, ByteDance, Meta, and Microsoft — have to meet strict requirements intended to reduce anticompetitive behavior.

Specific changes include Apple allowing alternative app stores on iOS, Meta making WhatsApp interoperable with other messaging services, and Google letting EU users choose which services share their data. But it’s likely we haven’t seen the last of the changes brought about by the DMA, as critics push back against how the likes of Apple are complying with the law in the hope that it’ll change its approach.

You can read all of our coverage about the DMA below.

  • Jess Weatherbed

    TODAY, 11:15 AM UTC

    Jess Weatherbed

    The EU’s list of gatekeeper services hits 24.

    After placing iPadOS under its Digital Markets Act (DMA) rules last month, the European Commission has now designated Booking as a Gatekeeper, finding its online intermediation service Booking.com “meets the relevant thresholds” to be a core platform service.

    That’s two additional services (and one new Gatekeeper) now on the list since the first 22 were named in September.


    An edited screenshot of the European Commission’s DMA gatekeeper designation graphic, with red outlined edits to include iPadOS, Booking, and Booking.com.
    The EU hasn’t found time to update its own DMA designations graphic so we did it for them.
    Image: The European Commission / The Verge
  • Why Spotify is still fighting with Apple in Europe

    Illustration of the Spotify logo on a green background with white and pink stripes.
    Image: Nick Barclay / The Verge

    Over the past couple of months, Spotify has been submitting update after update to Apple, changing the interface of its music streaming service to display pricing information in-app for users in the European Union. For users, this is barely worth noticing. But for Spotify, each submission has been yet another skirmish in its yearslong legal struggle with Apple in the EU. And right now, Spotify is the closest it’s ever been to getting Apple to finally cave. 

    In March, the European Commission ruled against Apple in an antitrust action over App Store restrictions on music streaming services. In 2019, Spotify filed an antitrust complaint against Apple, claiming that the App Store’s cut of subscription fees — which can be up to 30 percent — stifled innovation and harmed consumer choice. The Commission ultimately agreed with Spotify on its anti-steering complaints and hit Apple with a €1.84 billion (about $2 billion) fine. It also determined that the company’s anti-steering rules are illegal and ordered Apple to allow music streaming services to “freely communicate with” their users “within their apps about available subscription options,” including linking to external subscription options.

    Read Article >
  • Apple gives small developers more ways around its alternative app store tax

    Pink Apple logos
    Image: The Verge

    Apple is exempting more developers from the Core Technology Fee (CTF) it introduced in the European Union. In an update on Thursday, Apple announced that developers of free apps without monetization won’t have to pay the new fee.

    To qualify, Apple says free apps must not have “revenue of any kind,” including money made from physical or digital goods, as well as advertising. “This condition is intended to give students, hobbyists, and other non-commercial developers an opportunity to create a popular app without paying the CTF,” Apple writes in the update.

    Read Article >
  • iPads join iPhones in requirement to follow strict EU rules

    12.9-inch iPad Pro running Final Cut Pro
    iOS, Safari, and the App Store were already designated as Gatekeeper services under the DMA in September 2023.
    Photo by Vjeran Pavic / The Verge

    Following an almost eight-month investigation into whether Apple’s iPadOS holds enough market power to warrant stricter regulation, the European Commission has now designated the iPad operating system as a Gatekeeper service under its flagship Digital Markets Act (DMA) rules.

    “The Commission concluded that iPadOS constitutes an important gateway for business users to reach end users, and that Apple enjoys an entrenched and durable position with respect to iPadOS,” reads a statement published by the Commission on Monday. “Apple now has six months to ensure full compliance with the DMA obligations as applied to iPadOS.”

    Read Article >
  • Third-party iPhone app store AltStore PAL is now live in Europe

    That €1.50 per year subscription does not include tax but does offset Apple’s Core Technology Fee.
    That €1.50 per year subscription does not include tax but does offset Apple’s Core Technology Fee.
    Image: AltStore PAL

    After we recently tested it in beta, the third-party iOS app store AltStore PAL is now live in the European Union thanks to Apple’s compliance with the region’s Digital Markets Act (DMA). The store requires a €1.50 (plus tax) annual subscription to cover Apple’s Core Technology Fee (CTF) for installing the app marketplace itself.

    Installing AltStore PAL requires clicking through a lot of Apple’s clumsily implemented scare sheets that double and triple check your desire to install apps from outside Apple’s App Store. But with persistence and enough clicks it eventually installs.

    Read Article >
  • Emma Roth

    Apr 16

    Emma Roth

    The latest iOS 17.5 beta allows EU users to download apps from the web.

    That doesn’t mean users can download just any app from the web, as Apple has created a strict set of guidelines developers must meet to take advantage of the update. Apple also started letting users in the EU use alternative app stores last month.


  • Third-party browsers report record iPhone users.

    Aloha Browser says EU users jumped 250 percent in March after the Digital Markets Act forced Apple to display a new default browser choice screen. It joins BraveFirefox, Vivaldi, DuckDuckGo, Ecosia, and Opera in reporting user spikes, according to Reuters.

    Nevertheless, the EU is investigating Apple’s implementation over complaints that it’s too complicated.


  • Google's blog post takes jabs at Europe’s Digital Markets Act.

    Google says it’s just pointing out trade-offs in the law as it details “concerns we’re hearing” since complying with the new rules.

    This includes greater traffic to travel aggregators (think: Booking.com and Trivago) at the expense of engagement with airline and hotel sites. Google says hotels have seen direct booking clicks fall, driving them to intermediaries that charge fees. And, consumers who dislike that it’s harder to find Maps on Google Search.


  • iOS 17.5 supports website distribution of apps in Europe.

    The first beta arrives ahead of the full rollout promised for “later this spring,” allowing app installs directly from a website for developers that agree to Apple’s strict terms and fees. It’s yet another distribution method enabled by the DMA, including alternative app marketplaces that are just starting to rollout for Europeans. 

    9to5Mac has a roundup of all the beta’s newness including some design changes and anti-stalking features.


  • A first look at Europe’s alternative iPhone app stores

    Vector illustration of the Apple logo in the EU stars.
    Cath Virginia / The Verge

    Almost a month after Apple’s begrudging capitulation to the Digital Markets Act (DMA), only one third-party iOS app store is currently live in Europe. It’s the B2B-focused Mobivention marketplace that allows companies to distribute their own apps internally. While that’s fine and all, things won’t stay this way for long — and it’s what’s coming soon that’ll really pique the interest of Verge readers.

    Both the Epic Games Store and MacPaw’s Setapp have been announced, but it’s AltStore that’s likely to hit EU users’ phones first. This new app marketplace from developer Riley Testut is a version of AltStore, an App Store alternative that launched in 2019 that doesn’t require users to jailbreak their devices. The primary drive for its creation was Delta, a Nintendo emulator that Testut and his business partner Shane Gill are now bringing to the iPhone through their European app marketplace. 

    Read Article >
  • Apple, Meta, and Google targeted by EU in DMA non-compliance investigations

    Image of the EU flag.
    Cath Virginia / The Verge

    The European Commission is opening five non-compliance investigations into how Apple, Google, and Meta are complying with its new Digital Markets Act antitrust rules, the regulator announced today. “We suspect that the suggested solutions put forward by the three companies do not fully comply with the DMA,” the EU’s antitrust chief Margrethe Vestager said in a statement. “We will now investigate the companies’ compliance with the DMA, to ensure open and contestable digital markets in Europe.”

    In particular, the Commission plans to investigate Google and Apple’s anti-steering rules in their app stores and whether Google is guilty of self-preferencing its own services within its search engine. Apple’s browser choice screen for iOS is also being investigated as well as Meta’s “pay or consent model” for ad targeting. In a press conference, the Commission said it plans to conclude the investigations within the next 12 months.

    Read Article >
  • Another look at WhatsApp’s third-party chat support — now in video form.

    Thanks to the Digital Markets Act, Meta is gearing up to allow WhatsApp and Messenger to send and receive messages from other services. We’ve already seen screenshots of how the feature might look thanks to WABetaInfo, and now TheSpAndroid has gone one better with a video of the onboarding process, and also reports that WhatsApp could soon offer new AI-powered image editing tools; backdrop, restyle, and expand.


  • The EU’s antitrust chief is paying close attention to Apple’s DMA compliance.

    “There are things that we take a keen interest in, for instance, if the new Apple fee structure will de facto not make it in any way attractive to use the benefits of the DMA,” Margrethe Vestager tells Reuters. “That kind of thing is what we will be investigating.”

    Perhaps unsurprisingly, Vestager says she’s received “Quite a lot” of comments about how the DMA’s gatekeepers are complying with the EU’s new antitrust rules.


  • Emma Roth

    Mar 18

    Emma Roth

    Opera’s mobile browser is getting a lot of new users in the EU.

    The company credits the EU’s Digital Markets Act (DMA) for the 164 percent increase in new iOS users it saw from March 5th to the 7th. Opera also saw significant user growth in specific countries, including a 402 percent spike in France and a 143 percent boost in Spain.

    Apple started letting iPhone users choose their default browser as part of its compliance with the DMA earlier this month. Besides Opera, Brave and Firefox are also seeing more iPhone users in the EU.


    A chart seeing user growth for Opera’s browser
    Image: Opera
  • Emma Roth

    Mar 14

    Emma Roth

    Spotify says its iPhone app updates in the EU are getting held up by Apple

    An illustration of Spotify’s logo.
    Image: Nick Barclay / The Verge

    Even after Apple was hit with a $2 billion fine in the European Union over years-old complaints from Spotify about its App Store rules, Spotify says Apple is stonewalling updates issued in compliance with that very ruling. In an email to the European Commission obtained by The Verge, Spotify writes that Apple has “neither acknowledged nor responded to Spotify’s submission” to bring subscription pricing information into the app, preventing it from updating the app at all for its users, even to put out fixes for bugs or add other features.

    On March 5th, Spotify submitted an update to Apple that puts links to Spotify’s website, along with pricing information for different subscription options, directly in the EU version of its app, without using Apple’s payment system. Spotify made the change in response to a ruling issued the day before by the European Commission, which said Apple’s anti-steering rules are “illegal” and ordered Apple to start allowing developers to include information about “alternative and cheaper music subscription services.”

    Read Article >
  • Emma Roth

    Mar 13

    Emma Roth

    Firefox saw an increase in users following Apple’s default browser changes in the EU.

    Firefox spokesperson Christopher Hilton tells The Verge that the browser has seen a more than 50 percent jump in users in Germany and a nearly 30 percent increase in France:

    Despite less than ideal compliance, the recent implementation of the DMA choice screen is a promising step toward true competition online in the EU... Still, there is a lot of room for improvement, and we’ll continue to fight for a web that puts people over profits, prioritizes privacy and is open and accessible to all.

    Brave saw a similar increase in users after Apple started letting users choose their default browsers on iOS 17.4 in the EU last week.


  • Brave choice.

    Brave says its browser is having a hockey stick moment after the release of Apple’s DMA-compliant iOS 17.4 last week, which immediately nags users to choose their default browser from a randomized list upon startup.


  • Epic Games just got unbanned by Apple — again

    Epic Games logo
    Illustration by Alex Castro / The Verge

    Epic Games will be able to open its iOS app store in the European Union after all. The game publisher had its developer license revoked by Apple earlier this week, but Epic Games now says that Apple has reversed its decision following an inquiry from the European Commission.

    In an update on its website, Epic Games says Apple has “committed to the European Commission that they will reinstate our developer account.” The company is now “moving forward as planned to launch the Epic Games Store and bring Fortnite back to iOS in Europe.”

    Read Article >
  • Apple will cut off third-party app store updates if your iPhone leaves the EU for a month

    Photo of iPhone 15 Pro Max on a table showing rear panel and triple camera.
    Photo by Allison Johnson / The Verge

    Apple won’t let your iPhone update software installed by third-party app stores if you leave the European Union for more than 30 days. In an update to its support page on Thursday, Apple says you can continue using apps from alternative marketplaces while traveling for long periods — but you’ll need to come back to the EU to get the latest version.

    Shortly after the EU’s Digital Markets Act (DMA) went into effect on Wednesday, users noticed an Apple support page stating users would “lose access to some features” when leaving the EU “for short-term travel.” But now, Apple has made this policy more specific by carving out a 30-day grace period, which could be inconvenient for frequent travelers.

    Read Article >
  • Apple’s last-minute App Store changes come with a catch — here’s what developers think

    Pink Apple logos
    Image: The Verge

    Apple’s plans to comply with the European Union’s new rules governing big tech have already gotten off to an interesting start, and not just because Apple pulled Epic Games’ developer license. Apple made last-minute tweaks to the Digital Markets Act (DMA) compliance plan to add flexibility, but they’ve met mixed reactions among developers.

    Developers considering Apple’s post-DMA fee structure, which comes with a new “Core Technology Fee,” can now try them out and then switch back to the original terms — instead of, as originally announced, making the change a one-way trip. In an update posted on Tuesday, Apple says it created the “one-time option” to revert to Apple’s standard agreement in case of “unexpected business changes” or if developers just change their minds. But there’s a caveat: developers can only switch back if they didn’t put their apps on an alternative app store or use alternative payment options.

    Read Article >
  • Apple is working to make it easier to switch from iPhone to Android because of the EU

    iPhone 15 Pro and Pro Max arranged on a metal background.
    Apple’s latest flagship iPhones, the 15 Pro and 15 Pro Max.
    Photo by Vjeran Pavic / The Verge

    Apple is preparing to allow EU-based iPhone users to uninstall its first-party Safari browser by the end of 2024 and is working on a more “user-friendly” way of transferring data “from an iPhone to a non-Apple phone” by fall 2025. That’s according to a new compliance document published by the company, which outlines all the ways it’s complying with the European Union’s new Digital Markets Act that comes into force this week.

    Other user-facing initiatives detailed in Apple’s document include a “browser switching solution” to transfer data between browsers on the same device, which it plans to make available by late 2024 or early 2025. It’ll also be possible to change the default navigation app on iOS by March 2025 in the EU.

    Read Article >
  • Hello and goodbye to the MacBook Air

    A picture of a MacBook Air over the Vergecast hosts.
    Image: Alex Parkin / The Verge

    Apple announced two new MacBook Air models this week, with spec upgrades across the board — and a bunch of confusing ideas about how your laptop can be great at AI. We’ll see how all of that shakes out in our review, but there’s little question that the Air will still be one of the best laptops you can buy. But these new models, and the final death of the wedge design, raise some questions. Questions like: what does the “Air” even mean anymore? And: was Apple right to try to kill the MacBook Air altogether a bunch of years ago?

    On this episode of The Vergecast (which is a day early because we’re all about to head to SXSW — come hang with us!), we decide the new Airs don’t warrant too much discussion before proceeding to talk about them for a surprisingly long time. Then, we talk about the upcoming iPad news we’re expecting soon, along with what’s coming from Microsoft’s Surface team in a couple of weeks.

    Read Article >
  • Meta explains how WhatsApp’s encrypted chats will work with third-party services

    An image showing the WhatsApp logo in black
    Illustration: The Verge

    Now that the EU’s new rules for digital “gatekeepers” are live, Meta is ready to tell everyone how WhatsApp and Messenger will offer end-to-end encryption (E2EE) while complying with the Digital Markets Act’s (DMA) third-party chat requirements.

    The DMA requires that Meta “must be ready to enable interoperability with other services within three months of receiving a request,” but according to the blog post, actually turning it on for public use could take longer than that. The requirements also only mandate support for one-on-one chats and sharing files like images, videos, or voice messages “in year one” of the new regulation before they expand over time to include group chats and calls.

    Read Article >
  • Apple kills Epic’s iOS game store plans over App Store criticism

    An illustration of Epic Games’ logo.
    Illustration by Alex Castro / The Verge

    Epic’s plans to release its own third-party app store on iOS in the EU could be in trouble after Apple terminated the developer account it planned to use. In a blog post published today, the company shared a letter sent by Apple’s lawyers, which called Epic “verifiably untrustworthy” and said Apple does not believe that Epic will comply with its contractual commitments under its developer agreement.

    “Please be advised that Apple has, effective immediately, terminated the Developer Program membership of Epic Games Sweden AB,” the letter — which is dated March 2nd — states. It cites Apple’s “contractual right” to terminate its Developer Program License Agreement with the company at “Apple’s sole discretion.”

    Read Article >
  • Experts fear the DMA won’t change the status quo

    Logos of various big tech companies with aspects of the EU flag.
    Cath Virginia / The Verge

    The European Union is attempting to loosen the grip that companies like Apple, Microsoft, and Google have over the digital economy. Tech giants targeted by the Digital Markets Act (DMA) — a law passed in 2022 aiming to make the tech industry less monopolistic — are required to remove unfair competitive advantages that have let them dominate their respective markets by March 6th. 

    But some experts believe the status quo is unlikely to shift. Many of these companies have announced compliance plans in response to the DMA, and for the most part, these changes — as one might expect from a plan crafted by the company itself —  are unlikely to result in a loss of power. And then there’s Apple, which appears to be engaging in outright malicious compliance, leaving European developers at a disadvantage.

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