Democracy Dies in Darkness

Facebook pivoted to the metaverse. Now it wants to show off its AI.

Meta released new generative AI advertising tools, as its competitors push forward with bolder products

By
May 14, 2023 at 8:00 a.m. EDT
An avatar of Mark Zuckerberg, chief executive officer of Meta Platforms, speaks during the virtual Meta Connect event in New York in Oct. 2022. (Michael Nagle/Bloomberg)
6 min

Last month, internal chatter about Meta’s investments in artificial intelligence reached such a fever pitch that some employees began to wonder if the company was making a pivot away from virtual reality.

During a companywide meeting in April with top executives, employees up-voted a question on the subject: Do we still care about the metaverse? Workers were told the answer was yes.