Sunday, October 2, 2022
More
    HomeLifestyleFormer HGTV, Food Network exec launches new lifestyle biz in CT

    Former HGTV, Food Network exec launches new lifestyle biz in CT

    SOUTHPORT — During the pandemic, Courtney White, a former HGTV and Food Network executive, and her family bought and moved to one of Connecticut’s oldest fresh-cut flower farms.

    But Butternut Farm in Southport is more than a new addition to her family. It’s also one of the sites for White’s latest venture — a new female-owned, lifestyle content creation company by the same name, “Butternut.”

    “We really saw this as something that was inspired by the lifestyle of the farm and flowers,” said White, Butternut’s founder. “That feeling that lifestyle content gives you of aspirational and beautiful and escapist is the same feeling that we get, ourselves, when we’re working on the flower farm.”

    Butternut is based in two locations: White’s family farm in Southport and The Village in Stamford. It is a joint venture with a media, marketing and investment company called Wheelhouse, which has its base at The Village. Together, the companies will create original content for all platforms with a variety of topics, celebrities and up and coming talent.


    Some work will also be executed at Wheelhouse’s New York and Los Angeles headquarters.

    White is the former general manager of HGTV and former president of Food Network. While there, she saw different sides of the businesses and formulated what she wanted in the future and with her career.

    “This notion of building this dream company that would be something that was really empowering other creative women but also an exceptional partner that was very focused in a space of really growing prominence in terms of home and food,” White said. “It’s really become a mainstream genre for viewers.”

    White left Food Network on April 30 and launched Butternut on May 1. She announced the partnership with Wheelhouse in early June.

    RELATED ARTICLES

    LEAVE A REPLY

    Please enter your comment!
    Please enter your name here

    - Advertisment -
    Google search engine

    Most Popular

    Recent Comments