The shift in consumers’ demands: Natural, safe and clean products
The consumers’ preferences, as well as demands, have undergone a huge shift over the period of time. Modern consumers are well aware of this. They have become all the more cautious and conscious about their choices. Hence, they prefer products that are cruelty-free, are prepared without any harmful chemicals or toxic ingredients, and protect against damage from the environment.
In fact, amidst their fast-paced lives, consumers have less amount of time to understand a product. They aren’t even able to spare a lot of time for themselves. This is why top-shelf products that are easily available are their top choices. However, they have toxic chemicals like sulphate, paraben, mineral oil etc that can harm us significantly. Hence, consumers are now resorting to products that are veganand come with a promise of safety. They demand skincare and haircare products that are free from harmful chemicals and are safe for both themselves and the environment.
Consumer have started to prefer products that are safe to use and are prepared with organic and/or natural ingredients. They also seek out offerings that are based on the less is more approach. This model ensures minimum use of products and less investment of time while maximizing the efficacy of products. In simple terms, it refers to using one product that offers the benefits of various others and reduces the use of multiple products. For instance, opting for a Vitamin C face serum comprising hyaluronic acid, retinol, and niacinamide would offer the benefits of radiant skin, increased hydration, improved elasticity, and reduced hyperpigmentation of the skin. One need not use different skincare products with specific ingredients as this serum would be the one-stop solution for your skincare needs. A similar example for haircare would be using products with holistic ingredients like fermented rice water which helps you to solve all hair care problems such has hairfall, growth, frizziness split ends etc.
The skincare and haircare guide for supple skin and luscious locks
The modern skincare and haircare guide is based on the foundation of products that are safe, chemical-free, and made with organic ingredients. It’s focused on offerings that come with a minimalist approach.
Cleansing your skin twice a day with a mild face wash especially before sleeping to remove the dirt and impurities of the skin.
Exfoliating your skin with a gentle & mild exfoliating toner with Fruit AHAsthrice a week will ensure all the dead skin and dirt are removed and you have a bright skin
Moisturizing is an important step in the skincare routine as it helps in maintaining healthy, hydrated, and supple skin. Every time you wash a face, applying a moisturizer is essential so that the skin does not stay dry.
Face serums help protect skin and nourish it thereby boosting skin health. They provide added protection from UV, pollution as well as dirt, premature skin ageing, and wrinkles.
Using a sunscreen with a minimum of SPF 30, blue light protection, and Hyaluronic acid will provide you protection from UV rays and will also hydrate your skin. It is a must-have product that you should carry with you all the time whether you are indoors or are stepping out. A gel-based sunscreen is suitable for all skin types.
Often neglected, using a night cream is one of the most important steps in the skincare regime. It helps repair skin cells overnight and ensures women have healthy as well as glowing skin in the morning.
Having luscious locks is the desire of every female. However, to achieve that, it becomes imperative that we follow a haircare regime to have dense, smooth, shiny hair.
Washing your hair twice a week is important to maintain hair health. Earlier females used shampoos sold commercially in the nearby grocery stores or supermarkets. However, now they are particular about their choices and prefer shampoos that are made with natural ingredients and are free from sulphate and parabens
Apart from washing, conditioning your hair after every wash is essential to ensure they remain fizz free, soft, and nourished. They not only offer moisturizing benefits to the hair strands but also add a protecting layer safeguarding them from UV, dirt, etc.
Adding to it, using a hair mask once a week is a pre-requisite. Consumers often believe that masks are a replacement of conditioners. However, the mask is a hair treatment that not only smoothens the hair but also makes them manageable, lustrous, and silky.
In fact, even oiling your hair atleast once a week with cold-pressed natural oils having castor oil, almond, rice, argan, etc. as its ingredients should be preferred as they strengthen the hair and promote the growth of new hair follicles.
For all the four product categories, you should ideally choose products possessing natural ingredients ,with holistic properties like fermented rice water, as their core constituents as they come with properties of promoting hair growth, increasing the density, and dealing with hair fall, treating split ends and making your hair healthy.
The mad rat race of life that we are a part of and the sedentary lifestyle that we lead leaves us with less amount of time to focus on ourselves. In such a scenario, the skincare and haircare regimes have emerged to be the new norm of self-love and self-care. While earlier commercial products were preferred due to their easy availability and affordability; consumers now prefer natural products made with safe ingredients. This is the reason why brands are now treading on the path of sustainability to cater to the demands of their consumers. They are adopting a clean and safe approach to ensure the formulas of their products are of natural origin and are harmless. Brands curate products with a sustainability mission so that they offer maximum efficiency, reduce environmental damage, and offer just what the consumers demand!
(The writer is Co-Founder, WishCare- A sustainable personal care brand)