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    HomeBusinessWhy direct-to-consumer darlings Casper, Allbirds, Peloton now struggle

    Why direct-to-consumer darlings Casper, Allbirds, Peloton now struggle

    The direct-to-consumer boom is coming to an end.

    A once-bustling group of companies, backed by billions in venture capital funding, saw a record year for IPOs in 2021. Now, three years later, most of those direct-to-consumer, or DTC, companies still struggle with profitability.

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