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    How Much an Instagram Influencer Earns and Spends in a Month

    • Natasha Greene is a lifestyle and food influencer on TikTok and Instagram.
    • In May 2021, she made content creation her full-time job.
    • Here are her exact earnings and expenses for the month of April 2022.

    It’s no longer news that people can make a good living as a creator. But those earnings also come with high expenses.

    Creators can easily spend thousands of dollars — and in some cases much more — on an elaborate video. But even when the content is simple, costs pile up.

    Natasha Greene has been a full-time food and lifestyle creator for a year, and has had to learn to balance the income and expenses of her business.

    Greene first started blogging in 2011 on her website AsiliGlam, but she only leaned into content creation as a job during the first wave of the pandemic, in 2020.

    Since then, she’s amassed a following of 204,ooo on TikTok and 137,000 on Instagram, where she goes by @asiliglamcooks. 

    Here’s a breakdown of her exact earnings and expenses for the month of April.

    Income: $26,410

    Like many other creators, Greene makes most of her income from brand deals. Recent companies she’s partnered with include hummus brand Sabra, fitness brand Tonal, and cookware brand Our Place.

    Greene also earned a monthly bonus from Instagram for her short-form Reels videos. The bonus program pays creators a reward for well-performing Reels as part of of Meta’s push toward short video content.

    Greene also receives a stipend from the Pinterest Creator Rewards program, a rewards initiative that is currently in beta testing for select US-based creators. 

    Greene also earns money from sales of her three electronic cookbooks — which she self-published — and from advertisements on her blog, AsiliGlam.

    Food and lifestyle influencer Natasha Greene, AsiliGlam, with a sandwich and a bowl of chili.

    Greene found success with food content on her profile @asiliglamcooks and has recently branched out to cover other topics, like home decor.

    Natasha Greene.

    Expenses: $1,499.20

    Greene’s content-related expenses can add up quickly, she said.

    “Most of it is a lot of tiny little things you don’t think about,” Greene said, like the $5 charge for the website that hosts her cookbooks or $10 for editing tool Canva.

    Groceries, though, are routinely a large expense. Her recipes include a lot of seafood and meat, so the check grows quickly, she said, but basic cooking ingredients can cost more than one would think.

    “Even just a gallon of olive oil, that’s 40 bucks at the store,” Greene said.

    When she began posting recipes consistently, Greene set a budget of $500 a month for groceries, but now that she has a bigger following, she often finds herself spending more to create content for brands or “trending” recipes. 

    “When you’re shopping organic and you want to make it beautiful, you want to color with vegetables and all these great things, you have to spend the money,” Greene said.

    Greene’s other big cost is professional photography. Once a month, she works with a photographer to shoot images and short-form videos for her Instagram feed. 

    Cookware and table-top accessories have been an unexpected expense, she said.

    “Your knives dull out eventually. You need a new set of knives; you need cutting boards,” Greene said. “And then utensils and plates and glassware, vases, place mats. I could spend 200 bucks in HomeGoods  just to create a piece of content.”

    There are extra costs that are hard to categorize as business expenses, Greene said, particularly as she tries to expand from food into broader home and lifestyle content.

    For example, last year she fully renovated her kitchen, which cost her $27,000. 

    “Sharing home content creates another incremental expense to buy furniture and rugs and plants,” she said. “And it’s hard to say that that’s an expense for your business every time, because it’s still your home.”

    But for Greene, investing money has been a natural part of the process of building a business — and she has grand plans for her future as a creator.

    “My dream is to create a global brand,” she said. “I automatically think of what Martha Stewart did. I’m trying to become a lifestyle brand that leads with food, but also speaks to and creates content for the everyday woman.”



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