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    HomeLifestyleNZME Strengthens Its Position As New Zealand’s Home Of Lifestyle

    NZME Strengthens Its Position As New Zealand’s Home Of Lifestyle

    New Zealand Media and Entertainment (NZME) is further
    strengthening its position as the country’s home of
    lifestyle content and audiences, with the launch of an
    exciting new Sunday lifestyle magazine and announcing key
    people appointments.

    NZME kickstarts its bolstered
    lifestyle content today – Sunday 21 August – with the launch
    of Reset – a pullout magazine in a new-look Herald
    on Sunday and available
    online
    . The vibrant new lifestyle magazine will give a
    glimpse into the lives of both celebrities and everyday
    people – a practical read, packed with meal-planner
    recipes from celebrity chefs, parenting tips, sex advice,
    love stories, wellness, travel, beauty, fashion and
    puzzles.

    Esteemed magazine editor and lifestyle
    content guru, Jacqui Loates-Haver, has joined the Herald on
    Sunday team as editor of Reset, with more than 20
    years’ experience in the industry including as head of
    lifestyle, travel and features at NZME-owned BusinessDesk,
    editor of Kia Ora magazine and editor of New
    Idea.

    “Reset really reflects our typical Sunday
    state of mind – it’s real, raw, relatable and inclusive,
    and promises to create a moment of relaxation, as well as
    allowing readers to refresh and reset for the week ahead,”
    she says. “With 36 pages of mood boosting content, we are
    confident there’s something for everyone with Reset and
    it’ll be Kiwis’ favourite new weekend
    read.”

    Reset’s first cover girl is Kiwi dancing
    superstar Parris Goebel, who embodies the look and feel of
    the new magazine: provocative and
    boundary-pushing.

    Reset coincides with the Herald on
    Sunday’s post-pandemic makeover which includes a bold new
    vertical masthead, new columnists and beefed-up sport,
    business and entertainment sections.

    NZME also
    recently announced the appointment of Natasha Callister into
    the new role of General Manager Lifestyle and Driven,
    leading the strategic direction and performance of NZME’s
    market-leading lifestyle, entertainment and automotive
    portfolio of brands.

    Callister has an extensive
    background working with lifestyle audiences, businesses and
    e-commerce including in senior leadership roles across NZME
    as Head of Automotive/Driven and Head of Revenue GrabOne
    & Driven. Reporting to Chief Digital and Publishing
    Officer, Carolyn Luey, Callister will be supported by an
    expert team including Loates-Haver and Susana Leitao, who
    was recently promoted into the new role of Head of
    Commercial Products Lifestyle &
    Driven.

    “Lifestyle at NZME is all about giving
    audiences the experiences they want in the right way and at
    the right time for them, be it Eat Well when
    compiling the weekly family meal plan, Viva for the
    latest fashion or best restaurants, or Reset for a
    relaxing read when tucked up on the couch on a Sunday. We
    meet our audiences in moments that matter to them, and
    whilst our audiences are diverse, the multiple lifestyle
    platforms and brands NZME offers means that we can show up
    in different stages across the week for anyone, depending on
    the experience they are craving at the time,” says
    Callister.

    Further complementing NZME’s print and
    digital lifestyle platforms is the weekly automotive Vidcast
    series Zooming
    With Driven
    and newly created fashion podcast Viva
    Talks
    .

    Audiences can also expect to see new
    immersive experiences later this year from the brands they
    know and love including Viva, Driven and NZ Herald
    Lifestyle.

    © Scoop Media

     

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