New Zealand Media and Entertainment (NZME) is further
strengthening its position as the country’s home of
lifestyle content and audiences, with the launch of an
exciting new Sunday lifestyle magazine and announcing key
people appointments.
NZME kickstarts its bolstered
lifestyle content today – Sunday 21 August – with the launch
of Reset – a pullout magazine in a new-look Herald
on Sunday and available
online. The vibrant new lifestyle magazine will give a
glimpse into the lives of both celebrities and everyday
people – a practical read, packed with meal-planner
recipes from celebrity chefs, parenting tips, sex advice,
love stories, wellness, travel, beauty, fashion and
puzzles.
Esteemed magazine editor and lifestyle
content guru, Jacqui Loates-Haver, has joined the Herald on
Sunday team as editor of Reset, with more than 20
years’ experience in the industry including as head of
lifestyle, travel and features at NZME-owned BusinessDesk,
editor of Kia Ora magazine and editor of New
Idea.
“Reset really reflects our typical Sunday
state of mind – it’s real, raw, relatable and inclusive,
and promises to create a moment of relaxation, as well as
allowing readers to refresh and reset for the week ahead,”
she says. “With 36 pages of mood boosting content, we are
confident there’s something for everyone with Reset and
it’ll be Kiwis’ favourite new weekend
read.”
Reset’s first cover girl is Kiwi dancing
superstar Parris Goebel, who embodies the look and feel of
the new magazine: provocative and
boundary-pushing.
Reset coincides with the Herald on
Sunday’s post-pandemic makeover which includes a bold new
vertical masthead, new columnists and beefed-up sport,
business and entertainment sections.
NZME also
recently announced the appointment of Natasha Callister into
the new role of General Manager Lifestyle and Driven,
leading the strategic direction and performance of NZME’s
market-leading lifestyle, entertainment and automotive
portfolio of brands.
Callister has an extensive
background working with lifestyle audiences, businesses and
e-commerce including in senior leadership roles across NZME
as Head of Automotive/Driven and Head of Revenue GrabOne
& Driven. Reporting to Chief Digital and Publishing
Officer, Carolyn Luey, Callister will be supported by an
expert team including Loates-Haver and Susana Leitao, who
was recently promoted into the new role of Head of
Commercial Products Lifestyle &
Driven.
“Lifestyle at NZME is all about giving
audiences the experiences they want in the right way and at
the right time for them, be it Eat Well when
compiling the weekly family meal plan, Viva for the
latest fashion or best restaurants, or Reset for a
relaxing read when tucked up on the couch on a Sunday. We
meet our audiences in moments that matter to them, and
whilst our audiences are diverse, the multiple lifestyle
platforms and brands NZME offers means that we can show up
in different stages across the week for anyone, depending on
the experience they are craving at the time,” says
Callister.
Further complementing NZME’s print and
digital lifestyle platforms is the weekly automotive Vidcast
series Zooming
With Driven and newly created fashion podcast Viva
Talks.
Audiences can also expect to see new
immersive experiences later this year from the brands they
know and love including Viva, Driven and NZ Herald
Lifestyle.
