Ten Lifestyle Group announced a new partnership with Global Travel Collection (GTC), the world’s largest collection of international luxury travel agencies, on Thursday.
The AIM-traded firm said under the multi-year contract, it would provide its expertise in luxury lifestyle services to GTC’s 1,300 travel advisors.
It said the collaboration was intended to enhance the offerings of GTC’s advisors, who cater to leisure travellers, corporate executives, and the entertainment industry.
As part of the partnership, Ten said it would offer advice and organisation services in areas such as restaurants, entertainment and shopping, leveraging its knowledge in the luxury lifestyle sector.
The partnership was expected to be launched in the coming months, following a period of implementation.
In its first full year, it was expected to be a ‘medium’ contract, which Ten defines as being worth between £0.25m and £2m.
“I am delighted to be partnering with GTC, the world’s largest collection of international luxury travel agencies,” said chief executive officer Alex Cheatle.
“This collaboration represents a significant milestone for Ten, lending our expertise in luxury dining, shopping and entertainment directly to the best in the luxury travel industry, reaffirming our position as a leader across multiple luxury consumer channels and geographies.”
At 1120 GMT, shares in Ten Lifestyle Group were up 0.63% at 80p.
Reporting by Josh White for Sharecast.com.
