Canadian brand aselectfew is ‘dedicated to celebrating and preserving culture through fashion.’
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When a brand can count music superstar Diljit Dosanjh among its fans, you know it’s well on its way.
Inspired by founder and creative Moneey Singh’s upbringing, Canadian clothing line aselectfew aims “to be the global leader in the diaspora within luxury fashion” by offering a curated selection of locally made, sustainably minded styles.
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We caught up with Singh to learn more:
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Q: For those who aren’t familiar, what is aselectfew?
A: Established in 2018, aselectfew is a Vancouver-based fashion label that draws inspiration from my Desi upbringing and West Coast lifestyle. I began my career as an engineer and later applied my expertise to promote sustainability in fashion through circular design principles, exploring innovation in technical apparel, and refine my knowledge of local manufacturing processes.
We are dedicated to celebrating and preserving culture through fashion. We blend traditional designs and fabrics with contemporary trends and technology, creating unique and classic clothing. We care a lot about the environment, so we prioritize the use of eco-friendly materials and production methods to minimize our environmental impact.
West Coast Table
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Q: What makes it unique?
A: Aselectfew emphasizes building for the underrepresented majority in fashion, exploring Indo-futurism and long-lasting functional products. Our designs unify timeless esthetics, technical applications, eco-conscious decision-making and cross-cultural elements.
Q: Who is the target customer?
A: They are the trendsetting individual living within the diaspora, navigating life with an eye for contemporary fusion.
Fashion isn’t just about dressing up; it’s a statement of self-expression and an extension of their identity. Every outfit tells a story, combining timeless style with a nod to eco-conscious living.
Q: Where are the pieces designed/made?
A: Our clothing is designed, made and produced entirely in Vancouver. Despite occasional challenges, our aim is to support the local economy, ensuring the Vancouver fashion industry doesn’t fade away, and upholding fair labour conditions and wages.
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Q: Is there a ‘hero’ design in the collection?
A: Our KMBL Pullover stands out as our hero product. Crafted from up-cycled kambal blankets, it honours our South Asian roots while evoking a sense of nostalgia. This pullover design is an expression of art and ultimately to give power back to the South Asian community that so often doesn’t have a voice in mainstream fashion.
Q: What is the price range for your pieces?
A: Our socks start at $30, while our Technical ANRK is $850. The essential pieces in our collection are our Graphic T-Shirts at $150 and our Waterproof Hoodies at $250.
Q: And where can people check them out?
A: Online on our website, aselectfew.co, and our Instagram page, @aselectfew_official.
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